. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Connections

Graphical Excellence

United Kingdom

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Magnus Kallas

Web & Print Designer

United Kingdom

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James Isaacs

Creative Director, Black Finch Design Limited

United Kingdom

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Matt Boak

Graphic Designer and Illustrator, mattboak.co.uk

United Kingdom

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Artemis Nikolopoulou

Graphic Designer

United Kingdom

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Keith J. Burton

mousedept . co . uk

United Kingdom

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Enrico Buratto

Senior Product Designer, TestGorilla

United Kingdom

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Haylea Rush

Designer/Illustrator, W2o Group

United Kingdom

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Daniel

Professor

Brazil

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Osamu Watanabe

Graphic Artist, 3D Artist, Freelance

Germany

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Mario Muscat

Freelance Motion Graphics Designer, Self-employed

United Kingdom

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Chris Aguirre

Creative for Life™, the Chris Aguirre

United States

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Wonderful

United Kingdom

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Wojtek Lubinski

3D visualiser

Poland

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Jackleg | Music & Sound Design

Italy

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Blair Barnette

Creative director, LoftyFilms

United Kingdom

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Flipbook Studio

United Kingdom

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Glenn Towery

Managing Director, Fairy God Brother Productions & Film Company

United States

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Sasa Mihajlovic

Retoucher

Serbia (Republic of)

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Arena Illustration

United Kingdom

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