. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

See full profile details

Connections

Niccolo Alarcon

Art Director, Commonweatlh Mccann

Colombia

Connect

View profile
Fred Skupenski

photographer/Surface Designer

United States

Connect

View profile
Stephen Barton-king

Video Editor, Freelance

United Kingdom

Connect

View profile
Brandon Barwise

3D Animator, Freelance

Belgium

Connect

View profile
C Sheng

Director, Storm The Castle

United Kingdom

Connect

View profile
Jesper Sohof

Director of Photography / Lighting Cameraman, JesperSohof.com

Portugal

Connect

View profile
Alfred Labib

Filmmaker and Video Editor, Freelance

Egypt

Connect

View profile
Steven Hamilton

Graphic Artist, Freelance

United Kingdom

Connect

View profile
Ming Mikaeo

Senior Art Director, TAXI

Canada

Connect

View profile
Julieser Punzalan

Senior Art Director, Graphic Designer, Illustrator, Independent

Philippines

Connect

View profile
Tyrone Schonknecht

Freelance Senior Art Director

United Kingdom

Connect

View profile
Andrianna Skiadopoulou

Creative/Art Director

United Kingdom

Connect

View profile
Md Nazmul Islam

Owner, Clipping Path Expert

Bangladesh

Connect

View profile
Solomon Gamra

Runner

United Kingdom

Connect

View profile
Anwar Lalani

Email Marketing Specialist, HashOne

Pakistan

Connect

View profile
Saqib Sabir

Video Editor, Abbtakk

Pakistan

Connect

View profile
Hassan Shahbaz

UI UX Designer & Project Manager, Bonzer IT Solutions

Pakistan

Connect

View profile
Reema Jamal

Email Designer, Freelancer

Pakistan

Connect

View profile
Shridhar.s Bhat

Senior matchmove and rotomatio artist, Outpost VFX

India

Connect

View profile
Juhi Mandal

3D Character Animator

India

Connect

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.