. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Milena Marusych

Retoucher

Ukraine

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NADIA WILLAN

FREELANCE WRITER

United Kingdom

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Miguel Martins

Graphic Designer, Grafpub

Portugal

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Mahta Akhavan

Fashion Designer, Sara born

United Kingdom

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Anna Dmitrieva

Retoucher

Russia

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Kaitlin Maxwell

Senior Retoucher & In-house Photographer, ANINE BING

United States

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Palmina Cerullo

Print Designer

United Kingdom

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Maryna Zuy

Digital Retoucher | Image Editor | Fine Art Photographer, Self-employed photographer London

United Kingdom

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Andrea Trovato

Visual Graphic Designer, Freelance

Italy

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Thiago Magnini

Copywriter

Spain

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Alison Edwards

Copywriter - SEO specialist/digital copywriter/feature writer, Alison Edwards

United Kingdom

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Anusha Ramesh

Stylist

India

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Caro Heredia

Multimedia Designer, Gamma/SimLimites (Dominican Republic).

Dominican Republic

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Malako Webster

Multidisciplinary artis

United Kingdom

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Bruno Kremer

Creative Director, freelance

France

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Carlo Pietramale

VFX Artist, Freelance

Netherlands

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Michael Rodastahm

Graphic Designer, Sandoz Pharmaceuticals D. D.

Uzbekistan

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Mariah Njeri

Co-Founder, Plastypesa

Kenya

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Milestone Visuals

South Africa

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Suzette Wangui

Australia

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