. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Samurai Production’s

United Kingdom

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Naveen Chennaju

Design Manager, Coventry University

United Kingdom

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Kristoff De Prins

Creative/Art Director, kristoffdeprins.com

Belgium

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Roberta Di Fraia

Graphic Designer, Penguin

United Kingdom

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Marina Hashem

Graphic Designer

Lebanon

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Not Available

United States

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Mohamoud Hasan

Fixer/ Production Manager, Hargiesa Research and Studies Center

Somalia

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Grandfather

United Arab Emirates

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Тоня Kondakova

Art Director, IAMIDEA

Ukraine

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Kavitha Baskar

Customer Service Representative, Millinium softech

India

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Ana-Maria Staicu

Video Editor

Romania

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Siuth Mohamed

Manager, Real Jersey

India

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Tom Slambrouck

Storyboard Artist, Tom Slambrouck

Belgium

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Nour Abbas

UX/UI Designer

Egypt

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Danni Brockmann

Senior Art Director, gambit marketing & communications

Germany

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Cutwater

United States

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Fahad Bhatty

Motion Graphics Designer, F.shahjahan creative studio

United Kingdom

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Manal Ammar

Art Director, Freelance

Egypt

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Ahmad Mohsen

Senior 3D Animator

Egypt

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António Pinto

Executive Producer, TELENIMA

Portugal

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