. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Anna Edwinson

Executive Producer

United Kingdom

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Marta Tarancon

Dependienta, Indi and cold

Spain

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Nadiia Bilostotska

2D Artist, High Palma

Poland

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Antoine Etoundi

Service Delivery Manager, Blue Wireless

United States

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Abhishek Daryanani

MD, Azooni prints

United Arab Emirates

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Bea Allin

Illustrator

United Kingdom

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Charlie Beedell

Video Editor

United Kingdom

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Sameer Dharwad

Graphic Designer - Production, Feelance

United Kingdom

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Mario Ramzy

Producer, Hook Film

Egypt

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Muhammad Tahir Kaleem

Motion Graphics Designer, Shopifey

Pakistan

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Arjun Gaud

vfx roto artist, N/A

India

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Hela Sebai

audiovisual producer

Tunisia

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Awais Nabi

Hr, Eventsphere

United Arab Emirates

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Sam Battin

SEO / GEO

United States

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Alona Petrochenkova

Fashion Design Assistant

United Kingdom

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Samin Mehdizadeh

Visual designer

Iran

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Pari Keshari

Fashion Design Assistant

India

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Ronald Chinosengwa

Founder, Afrikan King Clothing

United Kingdom

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David Wilson

United States

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Amos Dominic Manavalan

Fashion Designer

United Arab Emirates

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