. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Siyethemba Duma

designer, Matte Nolim

South Africa

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Collins Wafula

CEO & Director,, Colstar Production Ltd

Kenya

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Augustine Eseigbe

Fashion Designer,Web3 project manager

Nigeria

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Punittam Mishra

Graphic Designer, Ansira

India

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Elham Aboshanab

Digital Creative Director

Saudi Arabia

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Tom Paddon

Freelance Motion Designer, Tom Paddon Motion

United Kingdom

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Luciano Machi

Film Director, The RealRealM

Argentina

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Weasel Creative Ltd

United Kingdom

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Ana Clara Costa

Senior Video Editor | Creative Director | Digital Content Producer

Brazil

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Dennis Mutinda

Video Editor, Citizen tv

Kenya

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Marcelo Cardozo

Sr. Art Director

Paraguay

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Adarsh Sunkari

Sr. Graphic Designer, SIDS FARM PRIVATE LIMITED

India

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Maurice Mitchell

Audio Engineer, Somna Audio

Germany

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Pascal Volz

Managing Director, Pascal Volz Marketing, Data & AI Consultancy

Germany

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Matt Cresswell

Video Editor, Freelance

United Kingdom

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Saskia Busch

Freelance Producer, Large :)

South Africa

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Triumph Ogbechie

3D Environment Artist, Self empl

United Kingdom

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Alan

Artworker/Concept Artist, TOT SHIRTS

United Kingdom

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Josephine Gray

Headshots & Brand Photographer Expert, Josephine Gray Photography

Australia

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Sean Donnelly

Director // Cinematographer, Table of Content

United States

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