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About me

Samira Rafi is a Multicultural Creative Director and Strategic Thinker with more than 20 years of experience in Communication and Advertising... She has a rich and broad multi-sector experience and has supported numerous institutions, private and public, global and local brands.

She also worked as creative crowdsourcing for a wide range of international brands and her work has been recognized with awards from several platforms.

Away from the office, she is a Mentor at The 30 Minute - the University of Planning and a member of Time for the Planet which is an international non-lucrative association. Samira was also selected as RARE Leadership Academy Delegate By Google.

AN AMBASSADOR OF MOROCCAN FEMALE CREATIVITY...

Samira Rafi is a keen advocate of diversity and inclusion and a strong supporter of initiatives that aim advancing women in creative leadership in Morocco to encourage better integration of female creativity and to amplify the progress of women in the advertising industry,

She was appointed as the first Moroccan woman jury member at the Cannes Lions Festival of Creativity 2022 and the D&AD Award 2022.

She has also served as a juror for several international festivals like New York Festivals, Phnx / AdForum, Cristal Summit, ADStars, ANA-Multicultural Excellence Awards, Summit Creative Award, Luum Awards, Wina Dubai...

A COMMITTED CREATIVE...

Commitment is at the core of what she does, Samira believes in work that inspires and drives a positive change, for people, the planet, and for the industry.

She has initiated, along with her team, an initiative called #boomengaged which aims to voluntarily support major causes both on a local and global level such as:

Women's rights (violence/equality, parity), the cause of people with reduced mobility, the environment, and climate change, the children's rights by denouncing child labor.

Thus, she has supported many clients in major causes, such as :

- The social center of the Ministry of Solidarity of Women, Family and Social Development, in partnership with the EU- European Union

- Special Olympics Morocco

- AMAL Association of Disabled Persons

- ADFM (Democratic Association of Moroccan Women)

- AFAK Association

and others...

This involvement in great causes has made her agency the most committed agency in Morocco.

See full profile details

Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationCasablanca, Casablanca, Morocco

Skill LevelDirector

LanguagesFrench English and Arabic

Tagged Job TitlesCreative Director, Creative

Ranking

#11 Ranked Creative Director

Achievements

Top 25Creative DirectorContributor:

Samira has been a Contributor since 8th July 2021.

9Shortlisted x 9

See all achievements

Recommendations

Currently No Recommendations

Skills

Advertising, Art Direction, Creative Direction, Strategy Planning

Sector Experience

Advertising, Communications

Clients

CV / Resume

Samira's CV/Resume

Activity

Connections3,574 Followers5,576 Following22,639

Views34,373

Creativepool member since 9 May 2021

Samira's achievements

Site Achievements

Top 25Creative Director Top 25
Contributor:
Samira has been a Contributor since 8th July 2021.

Invitex3 Contributor

+17 24 Featured

Creativepool Annual

Listing of award wins in Creativepool's awards

Annual 2026

The Weight of Waste

The Weight of Waste for Association Bahri Shortlisted Social Good

Annual 2025

The Color Of The Year

The Color Of The Year for BoomEngaged Shortlisted Social Good

ACT NOW BEFORE IT MELTS�

ACT NOW BEFORE IT MELTS� for Green Peace Shortlisted Social Good

Annual 2023

Stop Plastic Horror

Stop Plastic Horror for BoomEngaged Shortlisted Social Good

Annual 2022

Plastic Bags Kill

Plastic Bags Kill for AFAK Association Shortlisted Social Good

Real Horror

Real Horror for Great Cause Shortlisted Social Good

The game to be won

The game to be won for Great Cause Shortlisted Social Good

Annual 2021

Stop Violence Against Women

Stop Violence Against Women Shortlisted Covid19 Shortlisted Social Good

Featured work

Work picked by the Creativepool editors for the homepage.

The Color Of The Year

The Color Of The Year

13 July 2025

Coding

9 April 2025

Go With More Celebration

Go With More Celebration

7 January 2025

Making Peace Possible

Making Peace Possible

23 July 2024

ACT NOW BEFORE IT MELTS�

ACT NOW BEFORE IT MELTS�

13 March 2024

Fight the Fossil Fuel Monster, Choose Sustainable Power.

Fight the Fossil Fuel Monster, Choose Sustainable Power.

20 December 2023

Lethal Weapons

4 December 2023

The Renaissance of Hope

The Renaissance of Hope

12 October 2023

Education is Everyone's Right

Education is Everyone's Right

11 September 2023

Feel the Race

4 February 2023

History goes on

History goes on

3 January 2023

Stop Plastic Horror

Stop Plastic Horror

4 October 2022

Stop War

6 March 2022

Homeless Lives Matter

Homeless Lives Matter

21 December 2021

Real Horror

1 November 2021

Behind The Burka

Behind The Burka

2 September 2021

The game to be won

The game to be won

11 August 2021

Time to Stop Illegal Work

Time to Stop Illegal Work

6 August 2021

Plastic Bags Kill

Plastic Bags Kill

5 July 2021

Donate blood, Save Lives.

Donate blood, Save Lives.

15 June 2021

Violence leaves indelible scars

Violence leaves indelible scars

7 June 2021

Less Plastic, More Life !

Less Plastic, More Life !

4 June 2021

Stop Violence Against Women

Stop Violence Against Women

19 May 2021

Support This Ability

Support This Ability

11 May 2021

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