ABOUT

CONTEXT
Morocco International Meeting, an event vibrant with emotions that celebrates the splendor of horse racing.
To pay homage to this sensational universe, we have imagined a collaboration with the Moroccan artist, Anwar Belaroui, who stands out for his unique collage technique and his nuance creations from simple small pieces of torn paper.
IDEA
To celebrate the 8th edition of this unprecedented event, our artist told the story of this race through a 6x2.5 m fresco, fashioned from 800.000 precious little pieces of paper that have been carefully chosen and pasted. Each fragment tells a piece of this great timeless passion with equine notes.
RESULT
This fresco was able to translate the story, the emotion, and the passion of the horse, by generating rich and original brand content, where each fragment of the fresco told a piece of this great timeless passion with equine notes.