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About me

"Lou's strength lies in her unique ability to straddle two creative disciplines which at times seem at polar ends to each other - advertising and design. Very few creatives can do this, and I've never quite understood how she has achieved it. I think it's mainly because she is incredibly talented. And like most talented people she does a lot of listening. She mixes traditional craft-based ideas with ground-breaking digital experiences for a range of clients that benefit from her hands-on, personal direction." - Domenic Lippa, Pentagram

An awarded creative leader, Louise founded Here We Go Studio to 'design change', from local communities to tackling global issues, championing creativity, and existing to make a positive impact on equality, the environment and society as a whole. Craft-orientated, strategic, change-making storytelling.

One of only a handful of female UK creative agency founders, Louise has built a successful team of designers, artists and creative technologists working with global brands through to female film directors and environmental charities.

The studio was proud to win a Creative Circle Gold 'Art Direction for Charity' award for our branding and communications work with 'The Listening Planet' in only our second year of trading. The work was close to our hearts, not only due to the circumstances surrounding the charity founders health, but also as it reflected Louise's own conservation experience in her 20s, working in Uganda and Kalimantan, Borneo.

Louise is also fractional ECD at SWC Partnership / UP Group, working on excellence in marketing for clients including Whiskas, LinkedIn and SAE.

Listed in Campaign's '40 over 40', Louise is ex-Head of Art & Design at BMB, Sky Creative and The&Partnership, and ex-Creative Design Director at BETC (winning the global Bacardi and Diet Coke accounts, and creating the 'Campaign Hall of Fame' Cockburn's work). She's worked at BBH, M&C Saatchi and JWT, and innocent.

Louise is the first woman Chair of the 50 year old design organisation, the TypoCircle in four decades - a voluntary role - encouraging diversity in the sector and championing the next generation. She successfully steered the non-profit through the pandemic with the introduction of global free-to-watch online speakers (creating a much-needed source of community for creatives during isolation, with many thank you letters as a result). Her early days background as a typographer (and a distinction at MA level in typography) has built a lifelong passion for the craft that she aims to enthuse everyone around her with the superpower of the medium!

Passionate about inspiring the next generation, Louise regularly guest lectures at universities and agencies (including Uni of Herts Graphic Design and SCA advertising portfolios), around a variety of topics including art direction, gender equality in advertising, craft and ideas generation. She co-founded 'SuperCondensed' - a day festival for design students supported by leading industry names - is a mentor for Creative Mentor Network and D&AD New Blood, and has provided resources and funding to important schemes such as the Design Community Hub set up by Phil Jones at Podge, and advertising's 'Who Cares

Louise has previously been named in The Drum's Designerati, made a Pitch 100 Superwoman, and is a contributor to the trade press. Recently, Louise was interviewed on the future of digital typography and AI for Monotype and the Art Director's Club Germany, and advertising trends with Gordon Young at The Drum. She has been on various juries including D&AD (Jury Chairperson for Black Pencil), The Drum Roses Chairperson, the inaugural Gerety jury, Jury Chair at Kinsale (awarding the first ever Design Grand Shark), and Creative Circle (Gold).

Awards won have included D&AD pencils, Cannes Lions, ADC, Creative Circle Gold and Creativepool.

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Louise's achievements

Site Achievements

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Contributor:
Louise has been a Contributor since 16th July 2021.

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2 Bronze
4 People's Choice
9 Shortlisted

3 Top 100 Creative Leaders
2 Judge

7 Featured

Creativepool Annual

Listing of award wins in Creativepool's awards

Annual 2026

Top 100 Creative Leaders

Top 100 Creative Leaders

Annual 2024

Eptura Flexible: An accessible bespoke brand typeface for Eptutra Bronze Typography People's Choice Typography

Annual 2023

Top 100 Creative Leaders

Top 100 Creative Leaders

Celebrating 'Work so hot'

Celebrating 'Work so hot' for Effie Shortlisted 3D

Eptura: Building a better future at work.

Eptura: Building a better future at work. for Eptura Shortlisted Branding

Annual 2022

Top 100 Creative Leaders

Top 100 Creative Leaders

The Listening Planet Brand Launch (Charity) for The Listening Planet Bronze Music People's Choice Music People's Choice Social Good People's Choice Web Shortlisted Branding Shortlisted Graphic Shortlisted Typography

WHO

WHO Shortlisted Animation

Annual 2021

The Birth of Valerie Venus film branding and titles

The Birth of Valerie Venus film branding and titles for Clever Mule / Madrefoca for BFI Network Shortlisted Graphic Shortlisted Typography

Denmark. Famous for Bacon.

Denmark. Famous for Bacon. for Mutts & Misfits / Greenpeace Shortlisted Social Good

Judging

Louise Sloper has sat on the Creativepool Annual jury.

Annual 2026 Judge Typography

Annual 2019 Judge Typography

Featured work

Work picked by the Creativepool editors for the homepage.

Eptura Flexible: An accessible bespoke brand typeface

8 March 2024

Eptura: Building a better future at work.

Eptura: Building a better future at work.

26 June 2023

Celebrating 'Work so hot'

Celebrating 'Work so hot'

13 June 2023

The Listening Planet Brand Launch (Charity)

23 June 2022

WHO

15 April 2022

Denmark. Famous for Bacon.

Denmark. Famous for Bacon.

8 September 2021

The Birth of Valerie Venus film branding and titles

The Birth of Valerie Venus film branding and titles

4 May 2021

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