ABOUT

The Effie Awards United Kingdom Gala celebrates the very best in Effectiveness in Marketing. And the gala celebrates the winners, the work and it's community of talents. We were tasked to create a visual identity for the awards show, as part of a wider brand refresh, that would stand out and add glamour to the evening. We projected dripping gold down the front steps of Spitalfield's Church in London, created a bespoke event setting and idents for use throughout the event.

The work was 'so hot' it even melted the awards trophy... a tricky fluid cgi animation to bring a liquid state to the heavy metal trophy.