Louise Sloper Chairwoman TypoCircle/​Creative Director & Founder

ABOUT

A one-off 'protest' press ad targeted at Financial Times readers to help with the lobbying of government to follow in Denmark's footsteps phasing out fossil fuel licence renewals. It featured on a day of debate in the UK government regarding the subject with industry leaders. The ad used a subject headline and design not normally associated with Greenpeace to catch attention. The subtle pink of the FT paper itself enhanced the 'bacon stamp' effect.

Creative Director: Louise Sloper, ECD: Brian Cooper, Writer: Brian Cooper, Designer: Louise Sloper

MADEIT CREDITS

  • Mutts & Misfits / GreenpeaceClient
Annual 2021 ShortlistDenmark. Famous for Bacon.Social Good Annual 2019 JudgeTypography Project featured: on 8th September 2021 Pro member:

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Contributor:

Louise Sloper has been a Contributor since 16th July 2021.

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Denmark. Famous for Bacon.

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