. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Laurent Graudens

Art Director

United Kingdom

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Meri

illustrator / graphic designer

United Kingdom

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Terence Tackie

Freelance 3d Designer & Visualiser

United Kingdom

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Graham Thomas

Senior Video Producer, IBM

United Kingdom

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Michael Leckie

Photographer - Freelance, Michael Leckie Photography Ltd

United Kingdom

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Egarcigu

Illustrator

United Kingdom

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Raul Padilla

Experience Designer

United Kingdom

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Chris

Design Director

United Kingdom

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Katalin Pula

Graphic Designer

United Kingdom

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Shaz Mirza

Project Manager

United Kingdom

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Demo+Tono DEMOBAZA

Photographer

Bulgaria

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Shruti

Senior Graphic Designer

United Kingdom

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Suzanne Lemon

Publishing Creative Director

United Kingdom

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Karine Tonson La

UX / Digital Designer

United Kingdom

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Dan Smith

Senior Graphic Designer, Self Employed

United Kingdom

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KPMG

United Kingdom

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Graphic Designer

United Kingdom

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James Thornton

Games Designer

United Kingdom

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Tom Hovey

Illustrator

United Kingdom

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Idan

Senior Planner, Scorch London

United Kingdom

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