. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Matt Turner

Creative Artworker, Superior

United Kingdom

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Lauren Browne

surface pattern designer

United Kingdom

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Workbrands

United Kingdom

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Matteo @

UI/UX Designer | Visual Designer

United Kingdom

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Guray HALICIOGLU

P.O.P Display Design & Manufacturer, GH

Turkey

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Mark Jordan

Digital Painter, Mark Jordan Studio

Slovenia

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Alice Silvestri

Junior Creative Team

United Kingdom

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Luke 'Wengles' James

3D Generalist + Motion Designer

United Kingdom

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Simone Pisci

Graphic and presentation designer, Enki Stove Ltd.

United Kingdom

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Mostafizur Rahman

Art Director, Almoayyed Creative Agency

Bahrain

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Lorenzo Petracchi

Video Editor, Freelance

Germany

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William Bartlett

Executive Creative Director, Framestore

United Kingdom

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David Thomas

Freelance Graphic Designer, dgt-arts

United Kingdom

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Sintija Potaicuka

Digital Art Director trainee, Nørgård Mikkelsen

Denmark

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Tanskillz Media

Tanzania

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Garrett Sims

3D modeler/writer/composer, Garrett S. Publishing/TSM Arts and Animations

Guatemala

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Stacey Ffowcs Williams

Account Director, The First Word

United Kingdom

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Lorenzo Polo

Industrial designer

Sweden

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Carol Lam

Creative Consultant, Independent

Hong Kong

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SAMBHAV VORA

photographer/production head, Stanart

India

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