. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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James Law

Graphic Designer

United Kingdom

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Loucomotion

Brazil

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Nicolas Nariño

Motion Graphics Designer

Hungary

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Inés Maestre

Print designer, Mira Mikati

United Kingdom

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Anja De Bona

Junior Graphic Designer, Marchon Eyewear

Italy

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Siya Bobotyana

Multimedia Designer

South Africa

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Thomas Wigley

Vice President, Brandsymbol

United Kingdom

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Hollie Buhagiar

Composer

United Kingdom

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Karl Anders – Studio for brand profiling

Germany

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Louise Brown

Waitress

United Kingdom

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Claire Blehaut

Illustrator, claireblehaut.com

Canada

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Chris Jackson

Graphic Designer, Chris Jackson Creative

United Kingdom

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Kirstin Reay

Fine Artist, Kirstin Reay Art

United Kingdom

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Mathias Wikström

CEO / ECD, RBK Communications

Sweden

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Devenup Health

Ukraine

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Homaira Kavde

Head of Design, Parkview International London Ltd

United Kingdom

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Emilio Colaci

Imprenditor, Colaci Emilio

Italy

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Kush Arora

Creative Director for Video, Storycode Media LLP

India

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Stefan Ferrol

Customer Experience Associate, Harry's Inc

United Kingdom

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David Abrantes

Freelance Motion Graphic Designer, Rogue Images Ltd

United Kingdom

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