. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Michael Johnston

Retoucher, Caia image

United Kingdom

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W12 Studios

United Kingdom

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Lisa Morris

Snr Copywriter, freelance

United Kingdom

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NJ Sound Studio, Inc.

United States

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Grace Tracey

Graphic Designer, Round & About Magazine

United Kingdom

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Ashok Rao

Sr 3D Design Manager, The social street

India

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Ed Saxby

Animation Producer & Director, Bedroom London

United Kingdom

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Iara Demartini

Diretora Audiovisual, F.biz

Brazil

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NOPE

United States

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TUI Group

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Mattie Lynch

Designer, Freelance

United Kingdom

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Janis Poon

Graphic Designer

Hong Kong

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The Telly Awards

United States

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Patricia

Accessories and jewellery designer, Topshop ,Vogue and patricianicolas.com

United Kingdom

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Rachael Parsons

Illustrator

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Alistair Martin

Web Developer - Frontend

United Kingdom

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Matt Marsden

Freelance Creative & Artworker

United Kingdom

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Franklin Boateng

Creative

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Luke Maltby

Freelance Designer, Luke Maltby Design

United Kingdom

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Constantina Bertsoukli

Senior Designer, N/A

United Kingdom

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