. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Following

Paperchase Products Ltd

United Kingdom

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Sheena Cottington

Freelance Senior Project Manager

United Kingdom

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Casual

United Kingdom

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Adele Rider

Director, Shoot

United Kingdom

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Andy Webb

Print Supervisor, Brighton & Hove City Council

United Kingdom

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Alberto Berton

Creative Group Head, Y&R

Italy

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Transcended Visuals

United Kingdom

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TWIN PRODUCTIONS

United Kingdom

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Jason Mallett

Motion Design & Video Production, Malletron Ltd

United Kingdom

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Chloe Darson

Graphic Design, freelancer

United Kingdom

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La Vague Design

France

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Tunafish Media

United Kingdom

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Daniel Bergmann

Founder, Stink

United Kingdom

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YOPA

United Kingdom

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Tebo Samaniego

Director Creative Digital, VML

Spain

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Stevie Caldarola

Graphic Designer, BasicallyRed

United States

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Liam Brennan

Web/Graphic Designer (Freelance), Brennan Graphics

United Kingdom

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Kako Abraham

Photographer, Retoucher & Graphic Designer, Kako Abraham

United States

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Tom Wilding

Senior Designer, S3 Advertising

United Kingdom

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Tom Bevan

Director, TOM BEVAN DESIGN

United Kingdom

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