. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Lindsay Hillenbrand

Fashion Art Director

United Kingdom

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Scott Balmer

Illustrator, Scott Balmer Illustration

United Kingdom

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Heli Shah

Illustrator and UI Designer, Zaya Learning Labs

India

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FULLSTOP360

United Kingdom

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Motion Graphics Designer

Slovenia

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AMA

United Kingdom

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Cyril Lyons

Creative Director, Freeside Media Ltd

United Kingdom

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Liz Corless

Founder and CEO, ICHI Worldwide

United Kingdom

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Maryna Mykhalska

Illustrator, freelancer

Germany

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Hypno Studio

Spain

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Dace Kaminska

designer /illustrator, freelance

United Kingdom

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Video & Photography Lead, Virgo

United Kingdom

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Tailor Assistant and Designer, Watts & Company Ltd

United Kingdom

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Phillip Kumira

Engineer and Designer, PLSE design solutions

United Kingdom

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Marijana Mančev

Food stylist and food photographer, KenguriStyle

Serbia (Republic of)

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Straightedge

United Kingdom

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Sales assistant, J&S accessories

United Kingdom

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PHD

United Kingdom

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Jenny

Giftware and Accessories Designer, House of Disaster

United Kingdom

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Digital Management

United Kingdom

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