. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

See full profile details

Following

Lee Thompson

Creative Lead, Havas Health & You

United Kingdom

Connect

View profile
Jo Martins

Founder and creative, Lulu Baldrac

United Kingdom

Connect

View profile
Andrea Perugini

Industrial Designer

United Kingdom

Connect

View profile
Katie Martin

Graphic Designer / Animator

United Kingdom

Connect

View profile
Jorge Garcia

Video Editor

United Kingdom

Connect

View profile
wayne and wayne london

United Kingdom

Follow

View profile
Maurizio

Senior Graphic Designer, free lance

Italy

Connect

View profile
Grzegorz Giebas

selfemployed, Studio-G

Poland

Connect

View profile
Danh Thi Pham

Illustrator Animator

United Kingdom

Connect

View profile
John Allen

Freelance

United Kingdom

Connect

View profile
Ana Blanco

Designer, Workshop Marketing

United Kingdom

Connect

View profile
Sarah Bush

Head of Marketing, Radley Yeldar

United Kingdom

Connect

View profile
Globe Business Media Group

United Kingdom

Follow

View profile
Caio Campana

Senior Graphic Designer, FutureBrand

Brazil

Connect

View profile
The Line

United Kingdom

Follow

View profile
Design Stack

India

Follow

View profile
Spark Films

United Kingdom

Follow

View profile
Studio Wulf

Canada

Follow

View profile
Holly King

Graphic Designer, Freelance

United Kingdom

Connect

View profile
Jonny Button

Animator | Motion Designer, Freelance

United Kingdom

Connect

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.