. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

See full profile details

Following

Lucas Cetti

Art Director / Graphic designer

Italy

Connect

View profile
Dheeraj Sharma

Game designer

India

Connect

View profile
Olivia Chapman

Graphic Designer / Textile Designer / Photographer

United Kingdom

Connect

View profile
Pedro Lanca

Junior Graphic Designer

United Kingdom

Connect

View profile
Luke Cornwall

Junior Creative

United Kingdom

Connect

View profile
Design Mosaics

India

Follow

View profile
Iwona Ulman

Photoshp Expert , Retoucher, oDesk , Elance , freelance

United Kingdom

Connect

View profile
Bonfire Creative Intelligence

United Kingdom

Follow

View profile
Nick Edmondson

Motion Designer (Freelance)

United Kingdom

Connect

View profile
Claudio Capellini

Art Director, EDI effetti digitali italiani

Italy

Connect

View profile
Geometry London

United Kingdom

Follow

View profile
4

MassiveMusic

United States

Follow

View profile
Rosie Gills

Art director

United Kingdom

Connect

View profile
Emma Nutbeem

Web Designer

United Kingdom

Connect

View profile
Jordane Mathieu

Creative Designer, MOJO Studio

United Kingdom

Connect

View profile
Animarian Studio

2D animator / Illustrator

United Kingdom

Connect

View profile
Chiara Pezzella

Illustrator

Italy

Connect

View profile
Angie Rolfe

Creative Artworker, Janus Henderson Investors

United Kingdom

Connect

View profile
Wild Billy and Crazy Dave

United Kingdom

Follow

View profile
Epiphany

United Kingdom

Follow

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.