. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Following

Brandhouse

United Kingdom

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Move Agency

United Kingdom

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bwin.party

United Kingdom

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Lucy Banks

Copywriter, Devon Writing Company

United Kingdom

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Clement Manzi

Graphic designer, Amani Publishers

Kenya

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SF Group

United Kingdom

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Anna Campbell

Business Development Director, OMD

United Kingdom

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Bryan Dieudonne

Marketing Lead, MioBox

United States

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Felicity Roles

Photographer

United Kingdom

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Kiren Anandji

Film Maker

United Kingdom

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Natalia Cereser

General Manager, Lafabrica&jotabequ/GREY

Guatemala

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Marcos Ribeiro

VP / Group Creative Director, DigitasLBi

United States

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Jenny Thomas

IT Specialist, Email Support UK

United Kingdom

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Lais Pereira

RTV, OGILVY

Brazil

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Yosuke Yamauchi

Head of planning & digital planning, I&S BBDO

Japan

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Steve Nothel

Global Brand Director, HAVAS Health

United States

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Shali Wade

Group Director, VML

United States

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Adam Shpilt

Program Innovation, Restart Network

Netherlands

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Lucy Snell

Co-Founder, Cherry

United Kingdom

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Hazel May

United Kingdom

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