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Advice

Shift in Agency New Business

There’s been a big shift in agency new business since GDPR. And if you don’t keep up and make changes to your approach to agency marketing and new business you're going to struggle to build your pipeline. I wasn’t sure GDPR would...

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Advice

Persona Template

Understanding your audience and using buyer personas are just some of the key strategies to improve your business campaigns and win more clients for your agency. I have created a persona template to get you started with your new business strategies....

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Advice

The Ultimate Agency Growth Toolkit

I've created and prepared a toolkit that contains effective strategies to help grow your agency. Click here to get my tried and tested methods to help you: (1) sum up your agency positioning in one simple statement (2) craft a campaign plan that's...

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Advice

The Ultimate Guide to Agency Positioning

Having a clear positioning that will help you set yourself apart from the competition and attract the best possible clients. If you struggle to sum up your agency offer in one simple yet compelling statement then grab my Guide to Agency Positioning...

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Advice

My Secrets to Using LinkedIn

I’ve created a free LinkedIn message template where you can get the exact messages I use to build strong, profitable relationships with prospects on LinkedIn. Head over here to learn how I use LinkedIn to build relationships with prospects without...

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Advice

How to Write a Winning Award Entry

There’s no doubt about it that creative agencies love to win awards. If you have the budget and the resources, entering and winning awards should form part of your overall new business process,. It’s a great way to raise the profile of...

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Advice

Agency Guide to GDPR

GDPR is definitely causing unnecessary fear amongst agencies. Many of my clients, past clients and contacts have asked me recently what they should be doing around GDPR, whether they can still use the database we have put in place and how this will...

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Advice

Hosting Events to Win More Business

Given that it’s now quite rare for marketing and brand directors to meet agencies just to hear more about them, hosting events where you take attendees through some valuable insight and give them an opportunity to network with and learn from peers...

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Advice

The Death of the Deck?

Is an agency deck the best way to sell your agency culture, ideas and services? Is the old PowerPoint presentation still a “crutch” agencies need or would it be better to ditch the deck in favour of a more interactive, informal...

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Advice

How to Get Noticed on LinkedIn

When was the last time you updated your LinkedIn profile, is it optimised well so that people can find you? LinkedIn is changing at a pretty fast pace at the moment and is becoming a great tool to get yourself known and build lasting relationships. I...

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Advice

How to write a new business email that won’t get deleted

Marketing and brand directors get hundreds of emails every day – many which end up in the trash. Here are some tips to help make sure yours get read. Keep it short Longer is definitely not better. Everyone is busy and people get too many emails,...

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Advice

7 Reasons Why Most New Business Campaigns Fail

Agencies can spend so much time, effort and money creating what they think is a new business campaign worthy of an Award, for it to then fall flat on its face with zero results. And by results I mean new clients in the door. I’ve been really...