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About me

I am a new business and marketing strategist and I help creative agencies build their brand and win more business.
Not winning enough new clients for your agency

New business for agencies is tough and it just gets harder. But it doesn't have to be so difficult and time-consuming. My new business and marketing approach is simple and straightforward, underpinned by 3 core elements:

Story + Connect + Nurture
For over twenty years I've been helping agencies win more clients, I've helped win business in pretty much every sector both in the UK and globally. I've worked with all types of creative agencies, across every discipline, of all shapes and sizes from global networks to start-ups. I co-founded my own boutique new business consultancy Cherry in 2004, which was the first of its kind to offer strategic, flexible, in-house new business resource. I've spoken at industry events, trained new business executives and mentored agency owners. I've helped build teams, I've worked with suppliers and intermediaries. I've helped win business with big brands such as Rolls Royce, AstraZeneca, Aviva, Channel 4 and SAS as well as smaller, challenger brands.
So whether you're a big global agency or a start-up, I can help you tell your story and win more business.

I created The Agency Growth Academy which teaches agencies effective new business development strategies and tactics supported by one-on-one mentoring and coaching. Agencies can access free training and useful content via my blog
Other areas I can support on are: strategy workshops, training and mentoring, agency marketing, pr and partnership campaigns for agencies, agency selection, social media, online marketing and ongoing agency management.

Details

AvailabilityLooking for work

ContractFreelance

LocationLondon, United Kingdom

Skill LevelSenior, Director

LanguagesSpanish, French

Tagged Job TitlesBusiness Development Director, Co-Founder, New Business Director

Achievements

Contributor:

Lucy has been a Contributor since 29th January 2018.

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Recommendations

Currently No Recommendations

Skills

Agency Coordination, Branding, Budgets Planning / Allocation, Business Development, Business Management, Consultancy, Sales, Social Media

Sector Experience

Branding, Communications, Creative Services, Digital (SEO, PPC, SEM...), Marketing

Clients

Arthur London, Conran Design Group, ico Design Partners, Wolfcub digital, Wolff Olins

Awards

BD100 - 3 years running

Activity

Connections46 Followers3,641 Following304

Likes4

Creativepool member since 21 February 2017

Lucy's achievements

Site Achievements

Contributor:
Lucy has been a Contributor since 29th January 2018.

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