*

Inspiration

Top 5 Books for Agency New Business

I've been reading a lot lately. New business and marketing for agencies needs to always evolve, and no more so than right now. Here are some of the most valuable books I'm referencing a lot at the moment. 1. The 1-Page Marketing Plan: Get New...

*

Some tips on running virtual pitches

Even as offices are beginning to open up and people are returning slowly back to their desks, we’re hearing that virtual pitches may be here to stay. Especially for those bigger global pitches - it’s just so much easier (& cheaper) to gather...

*

Facing the Fear of Prospecting

When it comes to agency new business, many agency owners are hesitant to make the follow up phone calls, afraid of the possible rejection, unsure how to approach calls and are putting this part off. Unfortunately with new business, making phone...

*

Workshop

How should agencies manage new business right now?

We all recogonise that COVID-19 represents a humanitarian challenge that is unprecedented in recent times. In the UK we are 6 weeks in lockdown, although it feels like a lifetime but none of us have ever worked through anything quite like this. What...

*

Workshop

Building Agency Brands

According to a recent industry survey on agency new business run by Up to the Light, 78% of clients interviewed stated that they would rather discover an agency than be sold to. Given that this statistic is so high, it’s never been more important...

*

Inspiration

Do all things with kindness

If anything good is to come out of this very strange period, it’s that we are seeing some incredible initiatives emerge where people in our creative industry are offering support and help to others in need. Brands, organisations, and SMEs still...

*

Leaders

Should you be pausing new business?

My business partner Katie and I were recently invited onto The Fuel Podcast hosted by Keith Smith to discuss whether or not creative agencies should be pausing their new business activity in a crisis and what the new normal of sales looks like. You...

*

Workshop

Shift in Agency New Business

There’s been a big shift in agency new business since GDPR. And if you don’t keep up and make changes to your approach to agency marketing and new business you're going to struggle to build your pipeline. I wasn’t sure GDPR would...

*

Workshop

Persona Template

Understanding your audience and using buyer personas are just some of the key strategies to improve your business campaigns and win more clients for your agency. I have created a persona template to get you started with your new business strategies....

*

Workshop

The Ultimate Agency Growth Toolkit

I've created and prepared a toolkit that contains effective strategies to help grow your agency. Click here to get my tried and tested methods to help you: (1) sum up your agency positioning in one simple statement (2) craft a campaign plan that's...

*

Workshop

The Ultimate Guide to Agency Positioning

Having a clear positioning that will help you set yourself apart from the competition and attract the best possible clients. If you struggle to sum up your agency offer in one simple yet compelling statement then grab my Guide to Agency Positioning...

*

Workshop

My Secrets to Using LinkedIn

I’ve created a free LinkedIn message template where you can get the exact messages I use to build strong, profitable relationships with prospects on LinkedIn. Head over here to learn how I use LinkedIn to build relationships with prospects without...