. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Tim Joye

Art Director/Curator, Government/Independant

Belgium

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Amanda Baldwin

Design Director, Gensler

United Kingdom

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Darren Watson

ECD

Singapore

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Zeeshan Zulfiqar

Photoshop editer, Chinar

Pakistan

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Paolo Sponzilli

Editor&Director, Freelance

United States

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Anathea Ruys

Head of Fuse, OMG

Singapore

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Marta Gover

Creative Artworker, Visual Display

United Kingdom

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Elliot Chinnock

Graphic Designer

United Kingdom

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Manuela Calascibetta

Media Planner, Telegraph Media Group

United Kingdom

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Matteo Baldini

Motion Graphics Designer/Video Editor, freelance

Italy

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Sarah Bates Graphic Designer

Owner, Sarah Bates Design

United Kingdom

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WunderLand Group

United States

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Camilla Jones

Copywriter, CAMILLAJONES.COM

Australia

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Laura Hollingworth

Freelance Graphic Designer, Laura Hollingworth Creative

United Kingdom

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Carlos Luis

Graphic Designer

Spain

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George Rossides

Founder & MD, OOH Yes

United Kingdom

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Murat Bayral

Senior UI Designer, PRACSIS

United Kingdom

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Mike Fraser

Executive Design Director, Isobar

Australia

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IDONGESIT OKPOMBOR

CEO, KINGS VIEW

Nigeria

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Inside Out Awards™

United Kingdom

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