About me

I like to tell stories.

They can be through an app, TV spot, print, OOH, an interactive experience, short film, design. What matters is getting people engaged.

First I thought I would be an actor. Then I got job at BBDO, but quit to go back to theater. I produced a play, decided to be a designer, created a magazine that was never launched, but got me a job a DDB. Somehow along the way it all made sense.

I worked at Almap/BBDO, DM9DDB, DPZ, JWT, Ogilvy VML, and DigitasLBi.

Currently I'm VP/ Group Creative Director at DigitasLBi NY, working for Accenture and Amex, among other brands.

I'm one of my generation's pioneers in integrated advertising. Today I consider myself a hybrid of integrated creative and creative strategist with an extended background in advertising, brand building, digital, data-driven campaigns, branded content, design, social media and innovation.

I'm a talented, strategic driven and globally awarded creative leader. I've collected several awards in the most prestigious shows: Cannes Lions, One Show, D&AD, Clio, LIA and others.

In 2013 I joined Ogilvy New York as Sr. Partner Creative Director, leading digital engagement programs and platforms for IBM. I also help to create the IBM newsroom _ a dynamic approach to content and creativity that combines listening, insights and analytics to develop and distribute content that is relevant to the audience on social media.

As Group Integrated Creative Director At Ogilvy & Mather São Paulo I was the creative lead for IBM, Allianz, Dupont, Dove, Citibank, Amex, Asics, and Volvo.

As Executive Creative Director at OgilvyOne Brazil I restructured the creative team to focus on innovation, digital, integrated projects, social and content.

Throughout my career I have worked for big brands like Coke, Dove, Pepsi, Amex, Fiat, VW, IBM, Huggies, and many others.

My background also includes studying art at the Tate Gallery in London, designing fashion editorials, teaching Disruptive Integrated Creative at Miami Ad School, co-creating Getulio Magazine for the University of São Paulo and collaborating with Vogue Magazine.

I'm passionate about films, music, 20th century art, fashion and pop culture. Contrary to popular belief not every Brazilian is a good soccer player.

My motto: Make it work.

* I don't usually refer to myself in the third person.

Specialties: Advertising, Branding, Technology, Design, Content and Engagement 360º platforms.

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Availability
Looking for work
Tagged Job Titles
Contract
Perm
Location
New York City, United States
Skill Level
Director
Creativepool member since 12 December 2016