. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Zcaler

Guatemala

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Stephen Graham

Illustrator

United Kingdom

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Illustrator

United Kingdom

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Dmytro Kovalevskyi

CGI PRODUCTION LEAD / 3D / MOTION, King Group

Romania

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Gr8 Health

Australia

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Matthew Williams

Brand Designer, Brand_MW

United Kingdom

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Lissa Defort

Branding Designer

Canada

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Denis Neagu

Senior Graphic Designer

Romania

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digital marketer

Morocco

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Brand Designer, Shannon Alexandra Design

Canada

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Vietnam

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Damian Eales

Digital Painter

France

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Ian Scrowther

Senior Art Director, Cherry

United Kingdom

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Shadi Kassem

Senior Art Director, Sixty Degrees

Malaysia

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Ricky Cheng

Senior Art Director, Geometry Global Company HK

Hong Kong

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Ahmad Sweidan

Senior Art Director, Fischerappelt

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Nathan Powell

Spain

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Aitana Lloret

Product Owner, ThePowerMBA

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HIC HIC

Artist

Spain

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