. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Following

Mukil Ram

AVP

India

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Yuganya Devi

Senior HR, SELLinALL

India

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Exxelo Consulting

Business Development Manager

India

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Anna Edwinson

Executive Producer

United Kingdom

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Marta Tarancon

Dependienta, Indi and cold

Spain

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Andrii Timoshenko

3D Artist

Poland

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Nadiia Bilostotska

2D Artist, High Palma

Poland

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Evita

Freelance Art Director/Senior Designer

United Kingdom

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Giuliano Fenn

Freelance Senior Designer

United Kingdom

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Antoine Etoundi

Service Delivery Manager, Blue Wireless

United States

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Alison Elizabeth Salter

Concept Artist

United Kingdom

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Jitender Kumar

Concept Artist

India

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Gabriel Amin

Manager, iCriptix

United Arab Emirates

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Prashant Bhor

United Arab Emirates

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Pierre Van Zyl

Construction Manager, Private

United Arab Emirates

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Smily Kiddos

kids school stationery, smilykiddos

United Arab Emirates

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Abhishek Daryanani

MD, Azooni prints

United Arab Emirates

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Bea Allin

Illustrator

United Kingdom

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Nina Judge

Freelance Illustrator/Designer, Marmalade and Me. self employed

United Kingdom

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Jonathan

Video Editor, self empl

United Kingdom

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