. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

See full profile details

Following

Nat Hill

United States

Connect

View profile
Marlin Cook

Marlin Cook, Marlin Cook

United States

Connect

View profile
Steve Mleczek

Artworker, The One Off

United Kingdom

Connect

View profile
Aimee

Freelance Creative Artworker/Artworker

United Kingdom

Connect

View profile
Metacamp

Iran

Follow

View profile
YUNFENG TANG

ceo, DeepSwap LLC

United States

Connect

View profile
Jamie Williams

Operations Manager, Kids Fit Club

United Kingdom

Connect

View profile
Daniel Menezes

Art Director

United States

Connect

View profile
Riefki Cipta

Sound Designer

Indonesia

Connect

View profile
Yasamin Sherkat

Image retoucher, freelancer

Iran

Connect

View profile
Rajae Cameron

Student

United States

Connect

View profile
Suraj Kale

UIUX Designer, self-employed

India

Connect

View profile
Agnese Carinci

Photographer, Freelance

Italy

Connect

View profile
Milagros Rivera

Photographer

Italy

Connect

View profile
Olivia Petrini

Creative Director, Dark Branch Press

United Kingdom

Connect

View profile
Laureen Njeri

Project Designer, NA

Kenya

Connect

View profile
Leonie Gavrias

Project Designer

United Kingdom

Connect

View profile
Jon

Project Designer

United Kingdom

Connect

View profile
Christina Scheibel

Freelance

United States

Connect

View profile
Anthony Mitson

Lead Videographer

United Kingdom

Connect

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.