. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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OPD Design Limited

United Kingdom

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Valentina Terzieva

Motion designer, Glitter Mash

United Kingdom

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Nairim Villarreal

Motion Graphic Designer

United States

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Pietro Occhiuzzi

Independent Broadcast Media Professional, Free Lance

United Kingdom

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Leila Sadegholvaad

Visual & Motion Designer, Freelancer - New Media

Italy

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Mary Beer

Commercial Director, BBC Worldwide

United Kingdom

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Motion Light Productions

United Kingdom

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Liz Peach

Lead 3D Generalist, Random42

United Kingdom

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Sarah Marshall

Creative Director, Freelance

Australia

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Ricardo D'Avila

Graphic Designer

Brazil

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Beatriz Facchin

Art Director, R/GA

Brazil

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Pablo Chiapetta

Motion Designer Freelancer

Brazil

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Piramal Aranya

property, Piramal

India

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Riya Majumder

Graphic Designer

India

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Sanya Bhagat

Graphic Designer

India

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Parboni Dam

Graphic Designer

India

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Souvik Mukherjee

Graphic Designer, Thatware LLp

India

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Madhu Mitha

Artistt

India

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Anmol Taneja

Photographer and Filmmaker

United Kingdom

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Matt Chu

Freelance Illustrator

United Kingdom

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