. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Matthew

Illustrator

United Kingdom

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Michelle Lorenz

Marketing Manager

United Kingdom

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Bally

Project Co-ordinator and Technical Manager, Cineflix Productions UK

United Kingdom

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Martin Barry

Art Director

United Kingdom

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Alia

Head of Production, Bank of Creativity

United Kingdom

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Robert

Story Producer, AP

United Kingdom

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Rainbow Designs

United Kingdom

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Me.jpmh

United Kingdom

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Mercedes Oliveira

Motion Graphic designer

United Kingdom

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Michelle Lui

Graphic Designer

United Kingdom

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Eli Turrini

Graphic Designer, liquidostudio

Italy

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Ogilvy & Mather Düsseldorf GmbH

Germany

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Romy Weimann (LAPETIT)

Graphic Designer, Self-employed

United Kingdom

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Indigo Design Award

Netherlands

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Clikman Production

Nepal

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Dave Burn

Copywriter

United Kingdom

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Motion Graphics Designer, Witcomb Creative Ltd

United Kingdom

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Lee Daley

CG

United Kingdom

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Emeric Semin

Creative Director

France

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Red Photographic

United Kingdom

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