. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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United HOUSE Studios, Inc.

United States

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Henrique Oliveira

Digital MGMT, Pepper

Brazil

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Wildlifeworld ltd

United Kingdom

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Esperanca

Copywriter/Sub-Editor, Freelance

United Kingdom

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Federico Gangemi

Motion Graphics Designer, Freelance

United Kingdom

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pocano imaging

United Kingdom

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Orchard House Media

United Kingdom

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Claire

Traffic Team Lead, HH Global

United Kingdom

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Mister Shark

United Kingdom

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Steven Blakeborough

Creative Director

United Kingdom

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Gwen Haberman

Head of Creative, Control Risks

United Kingdom

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Andre Eberle

Graphic Designer

United Kingdom

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David Hutchinson

Scary Beasties Ltd

United Kingdom

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Josh Ford

Print Design and Studio

United Kingdom

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Ricemedia

United Kingdom

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OUAT London

United Kingdom

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Silvia Lozza

Videographer, Silvia Lozza Video Productions

United Kingdom

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Paul Gribbin

Owner, Studio Gribbin s.r.o.

Czech Republic

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Aiminath Sulthana

Digital Marketing Manager, Gladstone London

United Kingdom

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Urit Wang

Motion Graphics Designer

United Kingdom

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