. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

See full profile details

Following

Rob Key

Graphic Designer, Studio RK

United Kingdom

Connect

View profile
Lupus Studios

United Kingdom

Follow

View profile
NICHOLAS CARN

Illustrator

United Kingdom

Connect

View profile
William Luhtala

Illustrator

Canada

Connect

View profile
Sean

3D Lead, D5 Design Limited

United Kingdom

Connect

View profile
Carol Brown

Marketing Manager

United Kingdom

Connect

View profile
Beat Bullying

United Kingdom

Follow

View profile
Bear Media

Freelance Graphic Designer

United Kingdom

Connect

View profile
The Workroom

United Kingdom

Follow

View profile
Robert Doubal

CCO, McCann UK

United Kingdom

Connect

View profile
Neliana Pucci

Marketing Manager

Brazil

Connect

View profile
João Pereira

Graphic Designer, O'neill

Netherlands

Connect

View profile
Daniel Turner

Creative Director, Yellow Star Designs

United Kingdom

Connect

View profile
Timothy Shonnard

Photographer

United States

Connect

View profile
Craig McHugh

Digital/Graphic Designer, Freelance

United Kingdom

Connect

View profile
Rosor Foret

Spanish & Catalan Voice Talent, Rosor Foret | Freelance Voiceover

Spain

Connect

View profile
CARMINA SERRANO CABALLERO

CMO, FILMIN

Spain

Connect

View profile
Henry Yusman

Illustrator and Animator, WizMotions

Indonesia

Connect

View profile
Mustafa Jung

CRM Email Developer

United Kingdom

Connect

View profile
Bri Rodgers

Designer, Various agencies

United Kingdom

Connect

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.