. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Alberto

Instructor 3dsmax., CICE Escuela Profesional de Nuevas Tecnologías

Spain

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María Fuentes-Pila

3D artist

Spain

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Anthony Perez

Founder, Three Degreesº

Spain

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Juan Ricaurte

Creative Designer (Online), Craft Worldwide - Spain

Spain

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Juan Braulio Señas

Graphic Designer, ideotas

Spain

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María Solana Moreno

LookDev Artist, 3Doubles Producciones

Spain

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Alejandra Cano

Scenic Artist

Spain

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Jorge Rodriguez

Motion Graphics Designer, Zeppelin TV

Spain

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Nacho Igea

Compositor

Spain

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Irene Pedrosa

Photographer

Spain

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Francisco Roca Aguilar

Broadcast Art Director

Spain

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Karen Biain Galan

Art Director

Spain

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Sergio Molinero Garcia

2D Animator

Spain

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Jessika Gouveia

Digital Art Director

Spain

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Pedro Peñaranda

Video Editor

Spain

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Aida Miranda

Illustrator

Spain

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Mariano Amiune

Creative Services Director

Spain

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Hannah Guerrero

Global Content - Marketing, Hugo BOSS

Spain

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Elías López-Trabada

Business Head, McCann

Spain

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Javier Iñiguez de Onzoño

Co-Founder and CCO, Officer & Gentleman

Spain

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