. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Following

MRM

United States

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hasan & partners

Finland

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Y&R Sydney

Australia

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Geometry

Hungary

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Dentsu Creative Mexico

Mexico

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Arthur London

United Kingdom

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Spicy Signal

Netherlands

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Ipanema Comunicação

Brazil

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Ferrier Pearce Creative Group

United Kingdom

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Geometry Prague

Czech Republic

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Rosapark, France

France

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Leo Burnett TM

Brazil

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TBWA London

United Kingdom

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NOWLAB

Hungary

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Daniel Dolby

3D Animator

United Kingdom

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Andrea Aidoo

Flash Designer

United Kingdom

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Rodrigo Palombo

Graphic Designer

United Kingdom

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Laura

Creative Team

United Kingdom

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Miru Mir

Emerging Digital Media Consultant in New York, NYCEDC

United States

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Liam Moriarty

Creative Artworker

United Kingdom

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