. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Alex Dorman

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United Kingdom

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Studio MB

United Kingdom

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Daniel Witcherley

Graphic Designer, AdMaxim

United Kingdom

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Oscar Abizanda

Freelance Art Director and Web-Graphic Designer

United Kingdom

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Nicolette Thornton

Freelance Artist

United Kingdom

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Ryehan Rahman

Creative Producer, Tag

United Kingdom

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creative designer, mayyur ltd

United Kingdom

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Journalist/ researcher/ fixer, Independent

Netherlands

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Animator, Freelance

United Kingdom

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Freelance Creative Producer, Dixsonscarphone

United Kingdom

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Freelance Digital Designer, DigitasLBi

United Kingdom

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Norway

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Graphic Designer

United Kingdom

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3D Animator

United Kingdom

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Graphic Designer

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3D Designer

United Kingdom

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digital art director, 44studio

United Kingdom

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Iraq

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Photographer

United Kingdom

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Director of Photography, Freelance

France

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