. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Smitha Prakash

copywriter, Real Graphics Advertising and VFX Studios

India

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Tommaso Naranzi

Graphic Designer, Tedx

United Kingdom

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Graphic Designer, Feature Design

United Kingdom

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Digital Marketing Manager

United Kingdom

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soundUnitePictureMathmatics

Uganda

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Clément Ebstein Sacchetti

Motion Graphics Designer, Freelancer

United Kingdom

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United Kingdom

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Film Maker, Coventry University

United Kingdom

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Frontend (UI) Developer & WordPress Specialist, ⟶ myktongco.netlify.com

Philippines

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Tracy Poulsom

Freelance Creative Director, Miramedia Ltd.

United Kingdom

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Claire Caines

design manager, debenhams

United Kingdom

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Laurelle Jones

Production Designer

United Kingdom

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John Rogers

Art Director

United Kingdom

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Ramin Javanmardy

Digital Strategists, UXpresso Ltd

United Kingdom

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3D Animator, Freelance

Germany

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Photographer, Helios Photography Ltd

United Kingdom

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Royal Post

France

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Imad Mesbahi

Motion Designer / 3D Generalist

Algeria

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Generalist, Luma

South Africa

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Creative Artworker

United Kingdom

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