. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Nina Striukova

Creative Artworker

United States

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Mini

Motion Graphic Designer / Post Production Artist, Bally Technologies

India

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Joe Browns

United Kingdom

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Jean-Baptiste Saunier

Production - Digital

United Kingdom

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Tomorrow

United Arab Emirates

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The Stiksy Boutique

United Kingdom

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Anthony Chambers

Photographer, Freelance Events Photographer

United Kingdom

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RLZDA1 Productions

United Kingdom

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Adam Young

Video Content Producer, Public Service Broadcasting Trust

United Kingdom

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Octal Info Solution Limited

United Kingdom

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Paloma Durantez

Video Editor

United Kingdom

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Luke Ricci

President, RSA Films US

United States

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Madison Beach

Photographer

United Kingdom

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Joanna Brock

Post Production Producer

United Kingdom

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Richard Laxa

Graphic Designer, Media Training

United Kingdom

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Ilaria Perrone

Events Producer

Italy

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Carl Batson

Retoucher

United Kingdom

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Camille Magnan

Senior Designer

United Kingdom

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Ravin Ragnauth

Graphic Designer / Creative Artworker, M&S, ghd, Wickes, SONY, Ann Summers, Paperchase

United Kingdom

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Sergi Coll

freelance designer

United Kingdom

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