. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

See full profile details

Connections

Jason Haynes

Art Director, Sign Depot

Caribbean

Connect

View profile
Tahir Iqbal

Art Director, Freelance

United Kingdom

Connect

View profile
Claudia Burbano de Lara

Senior Art Director - Design Director, Mathereal

Spain

Connect

View profile
Noelle JV Vuuren

Art Director/Senior graphic designer

South Africa

Connect

View profile
Nicolene Scheepers

Founder & Art Director, Freelancersa.com

South Africa

Connect

View profile
Rabatho Laka RL

Conceptual Art Director, Publicis Worldwide

South Africa

Connect

View profile
Leonardo Martinelli

Art director, Tribal

United Kingdom

Connect

View profile
Daniele Franchi

Art Director, Freelancer

Ireland

Connect

View profile
Tariq Msallam

Creartive Director, Sela

Saudi Arabia

Connect

View profile
Vicky Pafa

Senior Art Director, Ogilvy Greece

Greece

Connect

View profile
Ferdinand Van As

Art Director, Van Achen Design

France

Connect

View profile
Vuk Ristivojevic

Art Director, Sharjah Broadcasting Authority

United Arab Emirates

Connect

View profile
Nabih Jamaleldine

Senior Art Director, Illustrator

United Arab Emirates

Connect

View profile
Simon Thompson

Art Director, Altered Images Design

United Kingdom

Connect

View profile
Thiago Barba Machado

Art Director and Motion Designer, Freelancer

Italy

Connect

View profile
Serge Castro

Art Director/Motion Designer, freelance

Germany

Connect

View profile
Luca Tedesco

Graphic Designer & Photographer

United Kingdom

Connect

View profile
Miriam Oladejo

Flame/ Nuke Artist, Freelance

United Kingdom

Connect

View profile
Gina

2D Animator

United Kingdom

Connect

View profile
Eamonn Blake

Motion Graphic Designer, EBTV Limited

United Kingdom

Connect

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.