. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Tomasz Goli

Photographer, Tomasz Goli Photography

United Kingdom

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John Davies

Photographer / Digital Image Library Manager, Heni Publishing

United Kingdom

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Neil Marshment

Photographer, Neil Marshment Photography

United Kingdom

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Tiffany Rolfe

Global Chief Creative Officer & Chair, R/GA Media Group

United States

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Jirair Tcholakian

photographer

United States

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2

Jean Scofield

Executive Creative Producer / Partner, Mophonics

United States

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2

Tim Lord

Artist, Tim Lord Art

United Kingdom

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Magda Wl

Concept Artist/2D Game Artist, Freelance

Netherlands

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Francesca Bartalini Waudby

UX UI Designer / Graphic Designer

United Kingdom

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Daniel Balanescu

Fine Artist, self employed

United Kingdom

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Karl White

Artist &Illustrator, Kludoman

United Kingdom

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Ivan Grieve

Artist

United Kingdom

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Valentina Terzieva

Freelance Graphics and Motion Artist, Check availability....

United Kingdom

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Denisa Haidau

Digital Artist, Writer

United Kingdom

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Bora Güçlümen

Storyboard Artist, Tiny Starling Studio

United Kingdom

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Clinton Grizzle

Digital Artist

United Kingdom

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Anthony Hewson

Voiceover Artist, VoicedByAnt

United Kingdom

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Alexis Marcou

Illustrator

United States

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Alex Sianto

Art Director, Chimney Group

United Kingdom

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Richard Jung

Director

United Kingdom

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