. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Chris Beatty

3D Artist, Designer & Creative Director, Chris Beatty

United Kingdom

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Nick Bygraves

Freelance Integrated Creative/Art Director

United Kingdom

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Michele De Iuliis

Associate Creative Director, Havas Middle East

United Arab Emirates

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Lucia Cerda

Senior Art Director, AFG Europe

United Kingdom

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Gracie Healey

Senior Graphic Designer

United Kingdom

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Roberto Aiello

Graphic Designer

Ireland

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Matt White

Presenter / Host / Broadcaster

United Kingdom

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Mr Adrian Mills

Artist

United Kingdom

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Glenn Rummler

Brand Designer, Glenn Rummler

United States

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Jonathan Williams

Graphic Designer, Huzzah! Creative

United Kingdom

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Kalai Yung

2D and 3D Motion Designer, NA

United Kingdom

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Lewis Benfield

Full Time

United Kingdom

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Alessia Angelini

Motion designer

United Kingdom

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Kyle Young

Art Director, School of Communication Arts

United Kingdom

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Caroline Brown

Senior Graphic Designer, City of Brantford

Canada

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Adrian Cawley

Senior graphic designer, Spectrum Brands

United Kingdom

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Andy K. Allen

Senior Graphic Designer, Costco Wholesale

United Kingdom

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Tom

Senior Graphic Designer, Thorn Graphic Design

United Kingdom

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Shayom Satuluri

Senior Graphic Designer

India

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Marianne McConnell

Senior Graphic Designer, Feelingpeaky Ltd

United Kingdom

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