. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Dushan Pejchev

Illustrator

Macedonia

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Masoom Shah

Graphic Designer, Freelance

Pakistan

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Peter Jackson

Photographer, Self employed

United Kingdom

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Matthew Town

Still Life Photographer, Matthew Town Photography

United Kingdom

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S. Thomas Daniels

Writer/CD, seedwheel

United States

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Neil Davies

Graphic Designer / Art Director, Self-Employed

United Kingdom

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Oana Maries

Brand | Graphic Designer, Freelancer

Germany

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Afzaal Hanif

Freelance Digital/Graphic Designer, One Studio

Austria

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Yoswar Saridam

United Kingdom

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Lisa Laubach

Freelance Illustrator, Creative Illustrations Children's Book Illustrations

United States

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Michiel Van Hout

Artist, Author & Editor, Freelance

United Kingdom

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Csaba Molnár

3D & Motion Designer, Renderhell

Hungary

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Martynas Juchnevicius

2D Illustrator and animator, Groovyart

United Kingdom

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Kira

Artist, Illustrator, Graphic designer, Kira Crea

Finland

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George Williams

Freelance 3D/Digital Artist & Designer, George Williams Design

United Kingdom

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DENNIS OTIENO

CEO, Spartan photography Kenya

Kenya

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Rute Henriques

Freelance, Self Employed

Portugal

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Olga Samborska

Illustrator, OLGA SAMBORSKA

Latvia

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SoreThumbStudio®

United Kingdom

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Dawn Chan

Film Director / Film Art Director, Self-employed

Hong Kong

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