. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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‪Aviv Iczkovits

Graphic Designer

Germany

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Miles

Designer

United Kingdom

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Anastasia Mattern

Freelance Illustrator

Germany

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Jose

Motion Designer, Self employed

United Kingdom

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Elizebeth Pienaar

Video Editor

South Africa

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Sa'ood "Oody" Mhlongo

Motion Graphics Designer/video editor, Deloitte

South Africa

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Jeanine Smal

Video Editor, Freelance

South Africa

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Yasmen Refaat

Lead Video Editor, Freelance

Egypt

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Nicolás Abello

Motion Graphics Designer, Self

United Kingdom

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Florence Richer

Senoir FX artist, Kayu-FX

United Kingdom

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Patrick

creative director, LMPP Studio Ltd

United Kingdom

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Elina

Motion Graphics Designer, freelance

United Kingdom

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Nicholas

3D Artist and Motion Designer, Available for work

United Kingdom

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Adam

Animator, Freelance

United Kingdom

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Aytül Akdoğan

Fashion, Print and Graphic Designer, Illustrator, Freelance, remote

Germany

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Mark Goodwin

Creative Director/Writer, Squidink Ltd

United Kingdom

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Austen Newsam

Concept Artist / Story Writer, UnitedSoft Studios

United Kingdom

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Marva Lord

Writer/Website Designer/Digital Media Consultant, Griots Arts

United Kingdom

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Adam Ferrie

Creative Director, Special

Australia

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Lino Mugwanga

Executive Producer & Script Writer

Kenya

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