. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Connections

Arber Racaj

Creative Director, www.formbrand.net

Albania

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Grant Barratt

Executive Creative Director, Coro Cybersecurity

United Kingdom

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Hakan Fidan

Senior Brand Designer

Turkey

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Gaia Fontana

Senior Brand Designer

United Kingdom

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Sol Angelinetti

Branding Designer

Argentina

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Katia Recine

Digital Designer

Switzerland

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Emmanuel Joseph

Branding Designer

Nigeria

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Fatbardha Lutolli

Graphics Designer

Albania

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Sandra Klein

Freelance Graphic Designer

Greece

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Mana Assoudeh

Senior Graphic designer

United Kingdom

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Yasmina Khadhraoui

Graphic Designer, Freelance

United Kingdom

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Robert Beg

Graphic Designer - Production, Arcode

Croatia (Hrvatska)

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Max Rider

Retouching / Image editing, clippingstudiouk

Bangladesh

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Nutshell Creative

United Kingdom

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Dimitris

Art Director

Greece

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Tristan Paul Guinid

Illustrator, N/A

Philippines

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Anna Margaryan

Art Director

Armenia

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NIKOSS TZIGARET

Senior Art Director, Strauss Inovativ Design

Romania

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Daniel

Graphic Supervisor / Art Director / Designer, Apple

United Kingdom

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Saeedeh Tahmasbi

Art Director, todandelion

United Kingdom

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