About us
We are The Challenger Agency for Challenger Brands. We have a track record of delivering transformational business results. We've helped O2 become in key brand metrics and helped Compare the Market go from 4th to 1st in market share.
We believe it only works if it all works. We’ve built a fully integrated and world-class suite of capabilities that can deliver across every customer touchpoint both in b2b and b2c - all under one roof as one agency.
We believe in a collaborative culture. On our very first day of business we created our ten founding principles. They are our code of conduct, our promise to our clients and to one another.
We build long term brand platforms. An effective brand platform has to touch every element of the customer journey, which is why our methodology has been designed to consider the entire customer lifecycle across all possible touch points.
We believe in doing good. Our people and our culture are our biggest assets; we want to create an environment where everyone can thrive. From our award-winning DE&I team to our Challenger Academy and our planet and wellbeing initiatives.
Skills
Sector Experience
Banking, FMCG, Travel & Leisure
Awards
British Arrows, Campaign BIG Award - Gold, Cannes Lions - Gold, Clios - Gold, Creative Circle Award - Gold, D&AD Award - Yellow Pencil/White pencil, One Show - Gold Pencil, PRmoments Award, Shorty Award, The Marketing Society, Webby Award
Clients
Barclays, Canon, Domino's, EasyJet plc, Google, Mark Anthony Brands, Mondelez International UK, PepsiCo, Sage, Spectrum, TFL, VMO2, Wimbledon
Ranking
#1 Ranked Advertising Agency
Recommendations
- Currently No Client Rating
Achievements
Annual 2025 GoldDaisy vs ScammersArtificial Intelligence
Annual 2025 GoldDaisy vs ScammersBranded Content
Annual 2025 GoldDaisy vs ScammersSocial
Annual 2025 GoldDaisy vs ScammersDigital
Annual 2025 GoldMade to SharePackaging
Annual 2024 BronzeHere for HumanitySocial Good
Annual 2024 SilverThe Walk to the WellSocial Good
Annual 2022 BronzeCadburyAdvertising: TV
Annual 2022 GoldThe O2 in Fortnite CreativeBranded Content
Annual 2022 BronzeCadburyProduction
Annual 2022 SilverWispa Gold Hazelnut Flavour, ‘A New Type of Gold’Social
Annual 2022 SilverThe O2 in Fortnite CreativeExperiential
Annual 2022 BronzeFor the love Of ChocolateSocial Good
Annual 2020 BronzeDonate Your WordsPackaging
Annual 2019 SilverThe Undeniable Wonder of Family LifeEffectiveness
Annual 2018 SilverMum's BirthdayAdvertising: Film
Annual 2018 BronzeThe Official Food of EverythingAdvertising: TV
Annual 2018 BronzeOopsOOH
Annual 2017 WinnerWhy not?Advertising: Film
Annual 2017 WinnerVoices NationwideAdvertising: TV
Annual 2016 WinnerO2 - Make them giantsAnimation
Annual 2016 WinnerThe Children's Society - Growing PainsDirect Marketing
Annual 2016 WinnerAsda - #becauseitschristmasAdvertising: TV
Annual 2015 WinnerCoors Light Damme Cold StoriesDigital
Annual 2026 ShortlistShockingly ChicAdvertising: TV
Annual 2026 ShortlistFinding KSI with O2 SatelliteSocial
Annual 2026 ShortlistMade to be enjoyed, not enduredFilm
Annual 2026 ShortlistMade to Share 2.0OOH
Annual 2026 ShortlistMade to Share 2.0Copywriting
Annual 2026 ShortlistNetwork of the Year
Annual 2026 ShortlistMade to Share 2.0Print
Annual 2022 ShortlistEasyJet - Next GenerationAdvertising: TV
Annual 2022 ShortlistVM02 - VoltAdvertising: TV
Annual 2022 ShortlistVitamins for people who don’t do vitaminsOOH
Annual 2022 ShortlistVitamins for people who don’t do vitaminsTypography
Annual 2019 ShortlistThe Undeniable Wonder of Family LifeExperiential
Annual 2019 ShortlistIt's time to get outOOH
Annual 2019 ShortlistBreathe it all inAdvertising: TV
Annual 2017 Shortlist#MillionPoundJamieAdvertising: TV
Annual 2015 ShortlistAirbnb - Wall and ChainAdvertising
Top 10 Advertising Agency
Project featured:Royal London - Great fire
on 6th October 2014 Project featured:easyJet - Business sense
on 11th November 2014 Project featured:Airbnb - Wall and Chain
on 3rd February 2015 Project featured:Coors Light Damme Cold Stories
on 12th February 2015 Project featured:comparethemarket. com - Farewell
on 8th June 2015 Project featured:Macmillan - Blizzard
on 30th June 2015 Project featured:McLaren - Power. A beautiful thing
on 3rd July 2015 Project featured:ING Direct - True Brand Ambassador
on 6th July 2015 Project featured:ASDA - #pockettap
on 30th July 2015 Project featured:O2 - #waggytails
on 7th August 2015 Project featured:O2 - Make them giants
on 10th September 2015 Project featured:Coors Light - Subzero Adventure
on 15th September 2015 Project featured:Asda - #becauseitschristmas
on 5th November 2015 Project featured:McLaren - Sports Series 570s
on 9th November 2015 Project featured:comparethemarket. com - Hot Date
on 9th November 2015 Project featured:The Children's Society - Growing Pains
on 13th November 2015 Project featured:Asda - #BecauseitsChristmas "dogs"
on 25th November 2015 Project featured:MORE TH>N - Happy Dog Project
on 30th November 2015 Project featured:BetVictor - Simple As
on 2nd December 2015 Project featured:Knowledge is Power
on 6th January 2016 Project featured:#ItHappens
on 21st January 2016 Project featured:Royal London - Great Fire
on 7th February 2016 Project featured:Asda - #GiantHen
on 8th March 2016 Project featured:Just Eat - Bootcamp
on 4th April 2016 Project featured:easyJet - #microadventures
on 18th April 2016 Project featured:The quest for ice cold refreshment
on 27th April 2016 Project featured:Bullying or Not
on 10th May 2016 Project featured:Fest & Flauschig
on 20th May 2016 Project featured:Mutiny
on 5th June 2016 Project featured:R nineT Scrambler
on 12th July 2016 Project featured:Ancestry 'Convict'
on 3rd August 2016 Project featured:Online Network
on 19th August 2016 Project featured:The Night Tube has arrived
on 22nd August 2016 Project featured:Why not?
on 23rd January 2017 Project featured:Heimlich
on 9th March 2017 Project featured:For All
on 15th March 2017 Project featured:Every Report Helps Build A Picture
on 17th March 2017 Project featured:ASICS Tiger x Disney collaboration comes to life via online content campaign
on 31st March 2017 Project featured:All by Myself
on 11th May 2017 Project featured:Live for the story
on 22nd May 2017 Project featured:Life with Cancer
on 31st May 2017 Project featured:Russell Kane voices ‘Pet Peeves’ comedy series for MORE TH>N
on 5th June 2017 Project featured:Sure For Men
on 7th July 2017 Project featured:Why not?
on 26th September 2017 Project featured:#NeverMoreSure
on 28th September 2017 Project featured:TfL Anti-Social Behaviour
on 31st October 2017 Project featured:David Harriman, Canon
on 9th November 2017 Project featured:Mum's Birthday
on 12th February 2018 Project featured:Active Travel
on 11th June 2018 Project featured:Madbury
on 14th December 2018 Project featured:The World is waiting to meet you
on 8th January 2019 Project featured:It's time to get out
on 4th February 2019 Project featured:Commissioned : TFL
on 7th May 2019 Project featured:Donate Your Words
on 2nd September 2020 Project featured:David Sykes - Cadbury Brunch Bar
on 4th September 2020 Project featured:Donate Your Words
on 14th October 2020 Project featured:Rugby World Cup
on 19th October 2020 Project featured:O2 Star Wars
on 21st October 2020 Project featured:Wordless Bar
on 21st January 2021 Project featured:Roof
on 22nd March 2021 Project featured:DOMINOS - Yodel
on 12th August 2021 Project featured:Green & Black's - Wildly. Deliciously. Organic.
on 7th September 2021 Project featured:The O2 in Fortnite Creative
on 4th July 2022 Project featured:Mojo J2O Glitterberry Christmas!
on 14th December 2022 Project featured:XO Bikes | Lol Keegan
on 28th April 2023 Project featured:Transport for London - The Greenest Red Bus | Wilson Henessey
on 8th May 2023 Project featured:VCCP - White Claw - The Next Wave Is In Town
on 29th July 2023 Project featured:TfL | Ben Stockley
on 1st August 2023 Project featured:“YOUR FUTURE’S IN THE SWIRLS AND CURLS”
on 18th November 2023 Project featured:Cigarette Butts are rubbish
on 11th June 2024 Project featured:Made to Share
on 29th May 2025 Project featured:Daisy vs Scammers
on 9th July 2025 Project featured:Made to Share 2.0
on 28th May 2026 Project featured:Fabric of London
on 3rd June 2026 Project featured:Shockingly Chic
on 4th July 2026 Project featured:Made to be enjoyed, not endured
on 9th July 2026 Contributor:
Invite
x3
on 6th October 2014 Project featured:easyJet - Business sense
on 11th November 2014 Project featured:Airbnb - Wall and Chain
on 3rd February 2015 Project featured:Coors Light Damme Cold Stories
on 12th February 2015 Project featured:comparethemarket. com - Farewell
on 8th June 2015 Project featured:Macmillan - Blizzard
on 30th June 2015 Project featured:McLaren - Power. A beautiful thing
on 3rd July 2015 Project featured:ING Direct - True Brand Ambassador
on 6th July 2015 Project featured:ASDA - #pockettap
on 30th July 2015 Project featured:O2 - #waggytails
on 7th August 2015 Project featured:O2 - Make them giants
on 10th September 2015 Project featured:Coors Light - Subzero Adventure
on 15th September 2015 Project featured:Asda - #becauseitschristmas
on 5th November 2015 Project featured:McLaren - Sports Series 570s
on 9th November 2015 Project featured:comparethemarket. com - Hot Date
on 9th November 2015 Project featured:The Children's Society - Growing Pains
on 13th November 2015 Project featured:Asda - #BecauseitsChristmas "dogs"
on 25th November 2015 Project featured:MORE TH>N - Happy Dog Project
on 30th November 2015 Project featured:BetVictor - Simple As
on 2nd December 2015 Project featured:Knowledge is Power
on 6th January 2016 Project featured:#ItHappens
on 21st January 2016 Project featured:Royal London - Great Fire
on 7th February 2016 Project featured:Asda - #GiantHen
on 8th March 2016 Project featured:Just Eat - Bootcamp
on 4th April 2016 Project featured:easyJet - #microadventures
on 18th April 2016 Project featured:The quest for ice cold refreshment
on 27th April 2016 Project featured:Bullying or Not
on 10th May 2016 Project featured:Fest & Flauschig
on 20th May 2016 Project featured:Mutiny
on 5th June 2016 Project featured:R nineT Scrambler
on 12th July 2016 Project featured:Ancestry 'Convict'
on 3rd August 2016 Project featured:Online Network
on 19th August 2016 Project featured:The Night Tube has arrived
on 22nd August 2016 Project featured:Why not?
on 23rd January 2017 Project featured:Heimlich
on 9th March 2017 Project featured:For All
on 15th March 2017 Project featured:Every Report Helps Build A Picture
on 17th March 2017 Project featured:ASICS Tiger x Disney collaboration comes to life via online content campaign
on 31st March 2017 Project featured:All by Myself
on 11th May 2017 Project featured:Live for the story
on 22nd May 2017 Project featured:Life with Cancer
on 31st May 2017 Project featured:Russell Kane voices ‘Pet Peeves’ comedy series for MORE TH>N
on 5th June 2017 Project featured:Sure For Men
on 7th July 2017 Project featured:Why not?
on 26th September 2017 Project featured:#NeverMoreSure
on 28th September 2017 Project featured:TfL Anti-Social Behaviour
on 31st October 2017 Project featured:David Harriman, Canon
on 9th November 2017 Project featured:Mum's Birthday
on 12th February 2018 Project featured:Active Travel
on 11th June 2018 Project featured:Madbury
on 14th December 2018 Project featured:The World is waiting to meet you
on 8th January 2019 Project featured:It's time to get out
on 4th February 2019 Project featured:Commissioned : TFL
on 7th May 2019 Project featured:Donate Your Words
on 2nd September 2020 Project featured:David Sykes - Cadbury Brunch Bar
on 4th September 2020 Project featured:Donate Your Words
on 14th October 2020 Project featured:Rugby World Cup
on 19th October 2020 Project featured:O2 Star Wars
on 21st October 2020 Project featured:Wordless Bar
on 21st January 2021 Project featured:Roof
on 22nd March 2021 Project featured:DOMINOS - Yodel
on 12th August 2021 Project featured:Green & Black's - Wildly. Deliciously. Organic.
on 7th September 2021 Project featured:The O2 in Fortnite Creative
on 4th July 2022 Project featured:Mojo J2O Glitterberry Christmas!
on 14th December 2022 Project featured:XO Bikes | Lol Keegan
on 28th April 2023 Project featured:Transport for London - The Greenest Red Bus | Wilson Henessey
on 8th May 2023 Project featured:VCCP - White Claw - The Next Wave Is In Town
on 29th July 2023 Project featured:TfL | Ben Stockley
on 1st August 2023 Project featured:“YOUR FUTURE’S IN THE SWIRLS AND CURLS”
on 18th November 2023 Project featured:Cigarette Butts are rubbish
on 11th June 2024 Project featured:Made to Share
on 29th May 2025 Project featured:Daisy vs Scammers
on 9th July 2025 Project featured:Made to Share 2.0
on 28th May 2026 Project featured:Fabric of London
on 3rd June 2026 Project featured:Shockingly Chic
on 4th July 2026 Project featured:Made to be enjoyed, not endured
on 9th July 2026 Contributor:
VCCP has been a Contributor since 15th March 2016.
Founded
2002
Size
500+ People
Creativepool member since 29 January 2013