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The latest work for O2 sees Jonesy encouraging people to “make themselves happy” with O2 Priority.

The 60 second ad, which broke on E4, is one tracking shot which follows O2 customers around a busy street as they enjoy all the benefits of O2 Priority, such as discounts from Café Nero and priority entry to gigs. As the camera zooms in closer, we see that they’re all so pleased with these perks that they are all wagging their tails. They have literally become more dog.

But the fun didn’t stop there. With outdoor, digital display, retail and social all going live at the same time, it was a #waggytails extravaganza!

So go on. Make yourself happy.