ABOUT

Asda leads the Christmas charge this year with the unveiling of their all-singing, all-dancing Christmas advertising campaign #becauseitschristmas. Aired on the 1st of November during the showing of the X Factor, the advert features runner-up Fleur East's debut single 'Sax'.

In order to embody the Christmas spirit, VCCP and Asda concentrated on reminding the public of the fun and exciting things people do every year, simply because it is christmas. In the 60-second video we see a family decorating both their house and car with Christmas lights, a Dad struggling with a larger than life Christmas tree and the adornment of antlers on a van, man and dog. The advert then rounds off with Asda's traditional pocket tap with a Christmas twist.

The Campaign also features stories from both workers and customers and will be supported by cinema and digital outdoor adverts.