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In order to increase customer awareness for MORE TH>N's pet insurance and establish commitment to responsible pet care, VCCP Kin and MORE TH>N have launched a new social campaign, with the hopes of setting the nation's dog tails wagging.

As part of the "Happy Dog Project" competition held earlier this year, whereby MORE TH>N customers were encouraged to share their dog's idea of a best-day-ever via social media, the top three lucky winners were selected to enjoy a doggy dream day come true.

The first film launched on Thursday the 26th of November, featuring two Border terriers named Scrappy Nelson and Duncan Pickles as they embarked on their dream doggy winter wonderland adventure. We watch as the scene is set with the likes of fake snow, igloo kennels and snowmen packet with healthy treats. Both dogs are then unleashed and in a flurry of frenzied excitement they race from their beds and straight into the wonderland before them.

The film can be watched on Facebook, Twitter, Youtube and the MORE TH>N website. Furthermore the second and third film are set to launch over the coming months.