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Workshop

If you don’t spend 20% of your time networking then you are…

..In short, you’re either very lucky or you’re not being very wise. Because I’ve now heard from at least three different sources that in order to keep the money rolling in, us freelancers need to spend 20% of our waking hours (or...

Posted by: Ashley Morrison
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Leaders

Top 5 Ads of the Week

Crispin Porter + Bogusky - Turkish Airlines CP+B London has launched a new campaign for Turkish Airlines, starring football star Didier Drogba. “How Do You Make A Didier” condenses the busy life story of the former Chelsea striker into...

Posted by: Creativepool Editorial
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Leaders

Bold new Huffington Post redesign unveiled by Code and Theory

Pulitzer Prize-winning news site The Huffington Post has unveiled a preview of a bold new site design, with CEO Jared Grusd presenting the redesign yesterday as part of Advertising Week New York, and announcing that the new site will go live in 2016....

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

Amazon is going underground Many of you might have been surprised this last week by a sneaky new app Amazon stealthily dropped onto Android devices (I know I was). What made this particular app so surprising, however, is that you couldn’t download...

Posted by: Benjamin Hiorns
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Leaders

Germany creates the first 3D printed sweets

In the last few years, 3D printing has evolved from a niche concern into a thriving industry, with many previous naysayers in the design community now happily jumping on board the bandwagon with both feet. Not only is it a surprisingly affordable and...

Posted by: Benjamin Hiorns
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Leaders

The Week in Tech

Buddy is the robot you always wanted Buddy is a crowd-sourced robot that you shouldn't let your kids research, because they'll want one and it's NOT cheap. The Johnny 5/Wall-E hybrid is a family friendly robot helper that has aspirations beyond...

Posted by: Benjamin Hiorns
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Leaders

Simon Cowell: The master of marketing

What is Simon Cowell? A TV presenter? A music producer? An pop manager? Well, undeniably all these things; but ultimately he's one of the most accomplished marketeers the UK has ever created. Just look at his greatest achievement. He not only...

Posted by: Magnus Shaw
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Leaders

Redfoo leaves LMFAO for a summer in Malibu

In a move some might see as a little on-the-nose and others might see as a pretty decent fit considering his “Party rocking” reputation, former LMFAO DJ Redfoo (known as Stefan Kendal Gordy to his loved ones) has been named as the brand...

Posted by: Creativepool Editorial
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Workshop

Top 5 tips for successfully working from home

Here’s a little fact for you: contrary to urban myth, newsreaders aren’t just wearing underwear when they’re sitting behind their desks, reading off the autocue. Sorry to burst your bubble. I know this because I know somebody who...

Posted by: Ashley Morrison
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Leaders

Play the new WWE game as the Terminator? Hell yeah.

As he famously promised 30 years ago, Arnold Schwarzenegger is indeed back, and in a big way. This summer saw the release of the latest Terminator movie, which also marked the former California governor's return to the big screen blockbuster scene...

Posted by: Benjamin Hiorns
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Leaders

The Week in Tech

The man with the Bionic eyes In yet another case of reality catching up with science fiction, an elderly man in the UK has had his sight partially restored thanks to a cutting-edge, bionic retinal implant which converts images from a miniature...

Posted by: Creativepool Editorial
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Leaders

John Cooper Clarke asks you to complete his latest poem

Celebrated British punk poet John Cooper Clarke has teamed up with 18 Feet & Rising and Agile Film to launch a new campaign for the National Trust, in which he shares his love of the British coastlines to celebrate the 50th anniversary of the Neptune...

Posted by: Creativepool Editorial
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Leaders

The BBC versus Apple in the battle for your ears.

For the first time ever, radio and music lovers will be able to download BBC radio programmes in full, to their smartphone or tablet for free, listen to them offline, and keep them for up to 30 days on the BBC iPlayer Radio app. The update, rolling...

Posted by: Magnus Shaw
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Leaders

Meet Marcus Haney: The man who breaks into festivals for a living

This modern world has brought us a swathe of unusual job titles. Certainly our grandparents wouldn't have a clue what a Social Media Manager does, much less an SEO Executive. So how about a Professional Fence Jumper? This is how a man called Marcus...

Posted by: Magnus Shaw
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Leaders

Top 10 worst corporate phrases

The other day, I was told to reach out to someone. Reach out. Reach out as if I’m dangling Hollywood-style by my fingertips from a cliff, with Stallone looking all Botoxy-slumpy-faced in front of me, telling me to HANG ON! What I was actually...

Posted by: Ashley Morrison
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Leaders

The Week in Advertising

72andSunny Amsterdam – If Carlsberg Did Haircuts Carlsberg recently launched the latest instalment in its ongoing “If Carlsberg did” films, a series that has historically been a little hit or miss, but is firing on all cylinders here. Created...

Posted by: Creativepool Editorial
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Leaders

Top 5 London exhibitions to inspire graphic design: June 2015

London is over-stuffed with gallery choices, one of the many great things about the city. But where to go when you want a dash of visual inspiration or a calligraphy calm down? We've scoured around for the best design-led exhibitions on in London...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

Facebook is finally GIF friendly A point of contention for many Facebook users is that the site has never really got on well with GIFs. This week, however, the social media giants confirmed the site will now support animated GIFs in its News Feed,...

Posted by: Creativepool Editorial
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Inspiration

The five most creative magazine covers of all time

Considering the magazine industry is in a pretty wobbly state, it's surprising how tame modern cover designs tend to be. Usually smothered in teaser lines over a bland Photoshop creation, it's increasingly difficult to tell one title from another. It...

Posted by: Magnus Shaw
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Leaders

The futuristic luxury interiors of the British Bullet Train

Hitachi Rail Europe (HRE) recently unveiled concepts for the interiors of their new high-speed “British Bullet Trains” and they look (quite frankly) incredible. Subtly futuristic without looking cheap and surprisingly sparse without...

Posted by: Creativepool Editorial
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Leaders

Wonga rebrand spearheaded by StartJG

Following the introduction of new legislation for short term loans, annual losses of £37.3 million, and a festering reputation as a daylight robber, the loan company Wonga has rebranded and repositioned itself as a more “Responsible and...

Posted by: Creativepool Editorial
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Leaders

Five reasons we should be worried about the BBC

The BBC is great, right? Doctor Who, QI, Strictly Come Dancing - what's not to like? Of course, there's much to praise about our national broadcaster - after all, they've provided us with decades of creative highlights. But 2016 will see a crossroads...

Posted by: Magnus Shaw
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Leaders

Identity Crisis: Rebrands of the Week

The Liberal Democrats After a disastrous election (by anyone's estimation) that saw the departure of their figurehead Nick Clegg after he managed to hold on to a paltry 8 seats (down from 57 in 2010), it's not surprising that the Liberal Democrat...

Posted by: Creativepool Editorial
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Leaders

Facelift: This Week's Latest Rebrands

Renault Renault unveiled a new brand identity this week that was developed by its own in-house corporate design team. The French car manufacturers hope the new identity will give the brand a “Bolder, brighter and warmer” image, with the...

Posted by: Creativepool Editorial
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Leaders

BBH London shake up their laundry

When it comes to original advertising concepts, I'm all for interactivity. Advertising has a bad rep for being rather passive and monotonous, so any time an agency wants to shake things up by injecting a little audience participation into their work,...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: Wieden+Kennedy London

Are you a soft mint or a strong mint? In a bizarre, but hilarious new campaign for Trebor by Wieden+Kennedy London, viewers are being encourages to “Choose their Trebor.” The campaign highlights people’s affinity to Trebor’s incredibly minty...

Posted by: Creativepool Editorial
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Leaders

Google let us be the Beatles

OK, so you won't get to experience the giddy thrills of being chased out of a packed venue by a horde of screaming teenage girls, and you won't suddenly inherit John Lennon's knack for penning bizarrely poetic rhyming couplets, but thanks to Google,...

Posted by: Benjamin Hiorns
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Leaders

The Week In Advertising

McCain - Real Tea Times With this new work and strapline, McCain are obviously determined to put their brands at the heart of British mealtimes - particularly their chips. This may not play well with health and nutrition campaigners, but will...

Posted by: Magnus Shaw
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Leaders

Meals on Wheels rolls in fresh identity

The Minneapolis branding and design firm Duffy & Partners has undertaken a thorough rebranding for the Meals on Wheels organisation in the US; a charitable organisation that provides healthcare, meals and company to elderly citizens who need it most....

Posted by: Creativepool Editorial
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Leaders

M&C Saatchi's CD to judge Knog film contest

Ben Welsh, the executive creative director at M&C Saatchi, has been announced as a judge on the panel for the unique “No Ordinary Night” film content by Knog; the urban bike lighting brand. He joins Rolling Stone editor Mat Cotye and Knog...

Posted by: Creativepool Editorial
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Leaders

Open Table rebrand promotes “Openness”

The Californian consultancy Tomorrow Partners has created a new brand identity for the restaurant reservation service Open Table, which will be rolling out globally, and focuses more on the dining experience than the act of booking it. The rebranding...

Posted by: Creativepool Editorial
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Leaders

Ad World is crazy in Love

Depending on your point of view, Valentine's Day is either the most romantic day of the year, or a cynical ploy designed to separate gullible lovebirds from their hard earned cash, which was originally birthed for the sole reason that a group of...

Posted by: Benjamin Hiorns
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Leaders

Everything you need to know about Windows 10

As a Mac user (I went Mac and never went back around the tail end of 2006), I honestly had very little interest in Microsoft's Windows 10 event, which took place yesterday (January 21), and I wasn't the only one. The announcement alone left people...

Posted by: Benjamin Hiorns
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Leaders

Virtual Reality evolves at CES 2015

Virtual Reality. The term itself might cause dreaded flashbacks to the early 90's, when many developers were convinced it was the future of home entertainment. With its vague, wonky textures, gigantic, ugly headsets that would give even Hulk Hogan...

Posted by: Benjamin Hiorns
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Leaders

When Stop Motion met 3D Printing

Whilst 3D printing technology is a relatively modern concept, stop motion animation has been around for decades. Who would have thought then, that the two would fit together so effortlessly? Of course, when you look at it logistically, it's obvious...

Posted by: Creativepool Editorial
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Leaders

Frijj shakes up its brand identity

The milkshake brand Frijj, which is owned by the Dairy Crest group (which also owns Cathedral City cheddar, Country Life butter and Clover margarine), recently announced a complete redesign of its packaging. BrandOpus has given the brand's trademark...

Posted by: Creativepool Editorial

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