Displaying 289 - 324 of 575 results
The milkshake brand Frijj, which is owned by the Dairy Crest group (which also owns Cathedral City cheddar, Country Life butter and Clover margarine), recently announced a complete redesign of its packaging. BrandOpus has given the brand's trademark...
Posted by: Creativepool Editorial
The Co-operative Food, the Co-op's answer to Tesco, are appealing to last minute shoppers in their new Christmas TV campaign, which is probably for the best, given that Christmas Day is but a fortnight away. The retailer, which boasts a store...
Posted by: Creativepool Editorial
Stella Artois is a brand that likes to go big at Christmas. This could very well be because the internationally beloved lager was first created for the holiday season as a gift to the people of Leuven in Belgium, or it could be because the origins of...
Posted by: Creativepool Editorial
Far from simply unveiling a couple of new flavours and a slight revamp of the old logo, Pizza Hut has been given a complete face-lift with ten new flavours of crust, five new ingredients, four new “Drizzles”, eleven new recipes and the...
Posted by: Benjamin Hiorns
MoZeus Worldwide, the Atlanta, Georgia based mobile technology agency dedicated to helping brands and marketing agencies interact with consumers, recently announced a partnership with Toyota Motor Sales. The deal will see MoZeus, whose other...
Posted by: Benjamin Hiorns
Apart from the Scottish yes/no question, there is one thing that sticks in my mind as being the biggest argument to be heard around the office water cooler over the past year or so. “Who will be the next Doctor Who?” (which could actually...
Posted by: Ashley Morrison
TBWA beat out Publicis Groupe's Leo Burnett and WPP's Royal Order in the pitch for becomming Miller Lite's agency. Miller Lite is the fourth-largest beer brand in America and TBWA are taking over the control of the major creative accounts. WPP had...
Posted by: Creativepool
Windows 8 was far from the success story that Microsoft likely envisioned. By almost completely forgetting their roots and attempting to stitch together their desktop and mobile into some kind of bizarre Frankenstein's monster of an operating system...
Posted by: Benjamin Hiorns
Earlier this year, Jeremy Paxman suggested some editions of Newsnight should simply inform the viewing audience there was nothing much to talk about, before rolling the closing credits. Knowing Paxo, he was probably just being provocative, or even...
Posted by: Magnus Shaw
Appliances Online, the family-run online appliance store based in Australia, recently launched its first TV advertising campaign in an attempt to expand its brand recognition. It has also partnered with Channel Nine's 'Big Brother' and Triple M's...
Posted by: Benjamin Hiorns
Microsoft recently announced a new low cost mobile phone a month after a leaked memo revealed that the technology giants were considering culling their more affordable phones in favour of their more expensive, “Windows Phones”. The Nokia...
Posted by: Benjamin Hiorns
United Airlines recently became the first airline in the US to offer its customers the ability to check in for international flights using their smartphones. Passengers can simply scan their passports and check in with their iOS or Android devices,...
Posted by: Benjamin Hiorns
Holiday Inn seem to have been quite busy recently, not only launching a brand new digital campaign, but commissioning a film to tell the true story of a double-amputee who was helped on his road to recovery by the global hotel chain. This is not the...
Posted by: Benjamin Hiorns
Amazon has stated they want to make purchasing advertisements from the site “As easy as buying a new book” with their new self-service tool, which allows media buyers to purchase ads without needing to involve a salesperson. The Publicis...
Posted by: Benjamin Hiorns
Spaghetti hoops, luxury cars, whisky, compact discs, bleach - if you can think of it, somebody has advertised it. And that's fair enough. As long as it's legal, any producer of a service or product has the right to attempt to persuade us to buy it;...
Posted by: Magnus Shaw
Soft drinks and shower gel. Heavy machinery and hats. A film franchise and manly cologne. At bluemarlin, we believe that all brands have the innate potential to stretch their identity into certain foreign categories. The right positioning and a...
Posted by: bluemarlin
Oreo is an untouchable part of the American brandscape. There’s no doubt that if innocent-looking Oreo ever had any competition, it would squash it. How is this 102-year-old cookie such a powerhouse brand? 1. That emotional hook “The...
Posted by: bluemarlin
Clemenger BBDO has decided to build on the platform established by the “There's nothing like Australia” campaign for Tourism Australia, by focusing on the diverse culinary experiences that the island nation has to offer. This is to be the...
Posted by: Benjamin Hiorns
I am writing this blog on a train on the way back to the Big Smoke following a few days mini-break in Cornwall, Mevagissey to be exact. As usual I have found the green hues, sea air and laid-back friendly locals a tonic to my tattered nerves and eye...
Posted by: Jessica Hazel
After 10 fulfilling years at our offices in Shelton Street, Bulletproof has moved - to 10 Bedford Street in Covent Garden. Following an extensive search in central London, the Bedford Street office was the firm winner offering Bulletproof both space...
Posted by: Bulletproof
After hundreds of thousands of pitches, to hundreds of thousands of clients, you'd the think the creative industry would have the process off pat. Sheer statistics would suggest pitching has now reached critical mass, a point whereby every...
Posted by: Magnus Shaw
The Australian branch of comparison website comparethemarket.com is set to focus on more localised content with a new campaign spearheaded by international full service creative agency VCCP. The brand will launch the latest instalment in its wildly...
Posted by: Benjamin Hiorns
Digital advertising agencies Moxie and Engauge Marketing LLC announced yesterday that they intend to unite their brands under the 'Moxie' name, forming a fully integrated advertising and digital company in the process. Engauge became part of the...
Posted by: Benjamin Hiorns
Coca-Cola has teamed up with global McCann Erickson World Group advertising agency and esteemed director Anurag Kashyap to launch a new campaign in India that seeks to give a refreshing twist to the brand image in the region. The 'Choti ho ya badi,...
Posted by: Benjamin Hiorns
The cheerful, hirsute face of the frozen food kingpins brand since 1967 has been relegated to a 'bit-part' in his namesake's reported £16 million revamp of their world famous fish finger brand. The captain is to be replaced by a young family, in...
Posted by: Benjamin Hiorns
Bray Leino’s new anti-smoking campaign “Be There Tomorrow”, for the public funded body Smokefree South West, airs this week (Monday 10 Feb) across TV, Radio and Outdoor, striking a much darker tone than previous campaigns. The New...
Posted by: Bray Leino
In 1999 a website called Napster appeared on the internet. With little in the way of its own content, and certainly no means nor intention of producing or releasing music, it set a ball rolling that in 2013 tumbled most of HMV’s high street...
Posted by: Magnus Shaw
If I started a blog by telling you that I was thinking about buying a treadmill, you may well click away in anticipated boredom. But the fact remains, I’m seriously considering buying a treadmill. There, I said it. So what? Well, quite. Of...
Posted by: Ashley Morrison
In the early days of television, a journalist asked the British Prime Minister whether he had anything he wanted to say to the nation. Eden paused for a moment, then said - "No." This exchange has passed into history as an example of a considerably...
Posted by: Magnus Shaw
Had it not been for an internship, I wouldn't be a copywriter. Once I'd completed my training, my tutor arranged for a series of placements at various agencies. It was called 'work experience' then, and each placement lasted a few days. It was a...
Posted by: Magnus Shaw
There can be few things more cringey than a big corporation “trying to be yer mate”. (I'm taking the whole dads-dancing-at-weddings thing as read, obviously.) And yet, time and time again, they try to make out that they value me, you and...
Posted by: Ashley Morrison
At some point, perhaps four years ago, doorstep lending ('The Tallyman', as my grandmother would have termed it) suddenly became terribly old fashioned and parochial. Recession and financial misery inflated the market for non-bank lending at a...
Posted by: Magnus Shaw
Disruption has always been key to the advertising model. Very few people opt to be exposed to marketing messages, therefore effective advertising has traditionally intruded into the content the audience has chosen to consume - a TV show, a magazine...
Posted by: Magnus Shaw
Everybody knows that the creative industry is a hard field to crack into when you are first starting out. Everyone also knows that job offers mostly come about because of who you know, rather than what you know and whatever vast sum your student loan...
Posted by: Creativepool
Converse have just launched a new line which they have labelled as their 'Well Worn Collection'. Before you start conjuring images of cheesy smells and athletes foot contagions please bear in mind that these trainers have been artificially worn in...
Posted by: Creativepool
The fourth annual Clerkenwell Design Week (CDW) will welcome over 150 designers and manufacturers from Britain and across the globe, as they showcase their latest designs against the extraordinary backdrop of historic Clerkenwell. With an enhanced...
Posted by: