Leaders
MultiAdaptor - Shakespeare Lives
MultiAdaptor has created the identity for the British Council’s Shakespeare Lives campaign, which marks the 400th anniversary of the playwright’s death. Shakespeare Lives is an international programme of...
Posted by: Creativepool Editorial
Leaders
CHI & Partners - The Times
The Times and The Sunday Times
The Times and The Sunday Times have partnered to create their first joint brand campaign, which aims to bring to life the focus of their joint journalistic efforts. Created by CHI&Partners...
Posted by: Creativepool Editorial
Leaders
Kitchen of the future revealed in Milan
Tapping into this retro fascination with the “Kitchen of tomorrow,” The Italian design studio Tipic has created the first full “Smart Kitchen” countertop, which integrates various...
Posted by: Benjamin Hiorns
Leaders
Leon&Chris: Way Out West
Stockholm-based design studio Leon&Chris has created the identity for this year’s Way Out West festival (also in Sweden), around the theme of throwing paint. The Way Out West festival is a three-day music festival held...
Posted by: Creativepool Editorial
Leaders
Wolff Olins - Oi!
Wolff Olins has launched a new brand identity for the spectacularly named South American telecoms company Oi, which is centred on a a user-generated logo that reacts to the sound of the customer’s voice. In creating the...
Posted by: Benjamin Hiorns
Leaders
Virtual Reality
Microsoft shared new details on its ambitious HoloLens device this week, confirming that the battery of its upcoming augmented reality headset will last up to 5.5 hours. During an event in Tel Aviv, Microsoft Technical Evangelist,...
Posted by: Creativepool Editorial
Leaders
Boxer - McDonald's
Boxer has designed a new packaging range for McDonald’s in order to help the fast food giant better reflect its vision as a more modern and progressive company. Beginning in the US, the new look will also roll out to the UK...
Posted by: Creativepool Editorial
Leaders
Telling a surreal tale of love in Thailand
GrabCar
Saatchi & Saatchi Thailand has launched a new campaign for GrabCar with an online film, which acts as a sequel to their launch film “Super Easy Life.” The new film, called “Super...
Posted by: Creativepool Editorial
Leaders
Blast - The Wellcome Trust
The Wellcome Trust has turned to Blast to communicate “The Crunch,” a new public engagement initiative that promotes good food, health and environmental education in young people. Blast has worked on naming The...
Posted by: Creativepool Editorial
Leaders
It's that time of year again when brands start milking our emotional connection to Christmas, so here I'll be looking at a few of the more interesting Christmas-themed ads to debut in recent weeks. I won't be featuring the annual John Lewis spot from...
Posted by: Benjamin Hiorns